Chief Executive Officer – Connected Fitness Technology

Love Recruitment International

. Analyse the business, technology and market and determine the best route to scale .

Posted 11/9/2026full-timeRemote • United KingdomLead💰 £150,000 - £160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in scaling fitness technology businesses through strategic commercial planning, team leadership, and B2B sales execution. Proven ability to engage senior decision makers and drive customer satisfaction while managing complex sales cycles.

Highest-signal resume keywords

Fitness Technology BackgroundB2B Sales RecordTeam LeadershipStrategic Commercial JudgementEntrepreneurial Track Record

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business Model DefinitionP&L FrameworkRevenue TargetsGo-To-Market PlanCustomer SegmentationSales Cycle ManagementCustomer ROI DemonstrationMarket AnalysisCommercial Roadmap DevelopmentTechnology Product Scaling

Soft Skills

Strong Executive PresenceEntrepreneurial MindsetNetworking SkillsLeadership SkillsCommunication Skills

Industry Keywords

FitnessWellnessLeisureStudio SectorEquipment SectorConnected PlatformsTechnology ProductsSenior Decision MakersInternational ScalingStrategic Partnerships

About the role

Key responsibilities & impact

Analyse the business, technology and market and determine the best route to scale
Define the commercial roadmap, including business model, priority markets, customer segments, pricing, go-to-market plan, budget, revenue targets and P&L framework
Recruit and lead a high-performing commercial team across business development, pre-sales and key account management
Build a qualified pipeline by engaging senior decision makers and demonstrating customer ROI
Close initial commercial agreements under the new strategy
Work with product and operations to deliver successful launches
Validate customer economics, adoption and satisfaction
Turn early wins into reference sites
Scale internationally through key accounts, strategic partnerships and new markets using a repeatable sales and delivery model
Lead and scale a smart studio fitness technology business

Requirements

What you’ll need

Europe based (mandatory)
Fitness technology background is essential
Experience leading, scaling or selling technology products, ideally hardware, software, data or connected platforms
Strong strategic and commercial judgement
Entrepreneurial track record taking new concepts from idea to commercial reality
Proven experience building and leading successful teams
Strong B2B sales record, including complex sales cycles and significant contract wins
Active network of senior decision makers, ideally in fitness, wellness or leisure
Experience in the fitness, studio or equipment sector is a significant advantage
Native or near native business English
Further European languages are a strong advantage
Strong executive presence
Willingness to travel extensively and meet key stakeholders in person

Benefits

Comp & perks

Significant performance bonus
Potential equity, with a real stake in what you build
Real input into the direction and shape of the business
Proven technology platform behind you