Head of Marketing

Love Recruitment Ltd

. Lead marketing across customer acquisition, lifecycle, content, digital experience, paid media, brand, measurement and agency performance .

Posted 9/18/2026full-timeLondon • United KingdomLead💰 £60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong commercial B2C marketing expertise with advanced practical use of AI in marketing operations, including CRM, segmentation, and automation. Capable of building effective marketing functions that drive exceptional commercial results while leveraging data analysis and insights.

Highest-signal resume keywords

B2C Marketing ExperienceAI Workflow DevelopmentHubSpot CRM ProficiencyPaid Media StrategyCommercial Analysis Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Journey MappingLifecycle MarketingConversion Rate Optimization (CRO)Campaign ManagementContent ProductionData ReportingSegmentation TechniquesAutomation ProcessesCreative TestingMeasurement Techniques

Soft Skills

Confidence in Challenging AgenciesDetail-Oriented ApproachCollaborative Leadership

Tools & Technologies

HubSpotGoogle AdsMeta AdsAI ToolsMarketing Automation Software

Industry Keywords

Premium TravelLeisureHospitalityLuxuryLifestyleHigh-Consideration Consumer Business

About the role

Key responsibilities & impact

Lead marketing across customer acquisition, lifecycle, content, digital experience, paid media, brand, measurement and agency performance
Set marketing direction while remaining hands-on with customer journeys, paid media, CRM, lifecycle marketing, CRO and commercial decision-making
Build and use repeatable AI workflows for research, reporting, customer insight, campaigns, content, creative production, CRO, testing and marketing operations
Select appropriate AI tools, automate repetitive work and apply human judgement where needed
Challenge existing processes and determine what should be delivered by people, agencies, automation or AI
Build a small, highly capable marketing function focused on exceptional commercial results
Work closely with the founder during the initial transition before taking increasing ownership of the function

Requirements

What you’ll need

Strong commercial B2C marketing experience
Advanced practical use of AI within day-to-day marketing
Strong hands-on HubSpot experience across CRM, segmentation, lifecycle, workflows, automation and reporting
Good understanding of paid acquisition, particularly Google and Meta
Experience across websites, CRO, creative testing, content and customer journeys
Strong commercial analysis, measurement and reporting skills
Confidence to challenge agencies and specialists and step into detail when required
Experience within premium travel, leisure, hospitality, luxury, lifestyle or another high-consideration consumer business particularly relevant, although direct travel experience is not essential
Genuine technology power user who experiments with tools and builds useful AI workflows

Benefits

Comp & perks

Up to £60,000 salary
10% performance bonus
Benefits (not specified)