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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and proposition development, with a strong focus on customer behavior analysis and hands-on experimentation. Capable of translating international customer needs into actionable requirements for product, design, and engineering teams.
Highest-signal resume keywords
Product Marketing ExperienceCustomer Behavior AnalysisHands-On ExperimentationB2C ECommerce ExperienceFluency in German
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Proposition DevelopmentData AnalysisCustomer ResearchCompetitor AnalysisHypothesis DevelopmentExecution and MeasurementMarket AssessmentPerformance Gap AnalysisCustomer Journey MappingLocalization Strategies
Soft Skills
Clear CommunicationInfluential Leadership
Industry Keywords
Consumer-Facing Digital BusinessInternational MarketsBooking HabitsCustomer ExperienceMarket Planning
About the role
Key responsibilities & impact- Report to the Head of Product Marketing
- Work with international commercial teams and Product, Design, Research and Engineering
- Champion international customers and identify booking-choice drivers and growth opportunities
- Build customer, market and competitor expertise, especially for Germany and the Netherlands
- Conduct customer research and analyze the end-to-end holiday journey
- Evaluate competitor products, propositions and business models
- Analyze performance by market, customer segment and journey stage
- Identify proposition and experience strengths, weaknesses and performance gaps
- Prioritize opportunities with recommendations, expected impact and success measures
- Propose and run experiments from hypothesis through execution, measurement and decision-making
- Test proposition, messaging and customer-experience changes across search, booking and holiday management
- Translate international customer needs into proposition and experience requirements for product, design and engineering
- Influence platform priorities and shape scalable solutions for local market needs
- Identify and address platform gaps in localization, content, payment options, trust and post-booking experience
- Support future market planning by assessing what can scale, what requires adaptation and what needs validation
Requirements
What you’ll need- Significant experience in product marketing, proposition development, growth or a closely related discipline within a consumer-facing digital business, including work across international markets
- Deep understanding of customer behaviour, needs, motivations, booking habits, expectations and barriers across international markets
- Understanding of competitor propositions and business models
- Confidence working with data and combining quantitative and qualitative evidence
- Track record of hands-on experimentation, hypothesis development, execution and measurement
- Experience working with product, design and engineering teams to translate customer needs into requirements
- Clear communication and ability to lead through influence
- Experience in B2C eCommerce is critical
- Travel experience is desirable
- Fluency in one or more European languages, especially German highly desirable
- Willingness and ability to work from the London office three days a week, Tuesday through Thursday
Benefits
Comp & perks- Company pension contributions at 5%
- Individualised training budget for you to learn on the job and level yourself up
- Discounted holidays for you, your family and friends
- 25 days of holidays per annum plus 8 public holidays, increasing by 1 day for every second year of service up to a maximum 30 days per annum
- Ability to buy and sell annual leave
- Access to electric vehicle salary sacrifice scheme
- Cycle to work scheme
- Season ticket loan
- Eye care vouchers
- Accessible and inclusive hiring process with interview adjustments available