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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in illustration, graphic design, and art direction for consumer goods, with a strong focus on managing licensing workflows and collaborating with entertainment licensors. Proficient in driving creative processes, mentoring design teams, and ensuring high-quality production standards.
Highest-signal resume keywords
Art DirectionIllustration SkillsAdobe Creative SuiteLicensing WorkflowsOnline Product Approval (OPA)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
IllustrationGraphic DesignCharacter DesignCompositionTypographyColor TheorySpatial StorytellingProcess ImprovementsSKU PlanningProduction Files Quality Control
Soft Skills
Clear CommunicationAttention to Detail
Tools & Technologies
Adobe IllustratorAdobe PhotoshopAdobe InDesignProcreateGoogle WorkspaceFigmaSlackRhino 3DAutoCAD
Certifications & Qualifications
Bachelor’s Degree in IllustrationBachelor’s Degree in Graphic DesignBachelor’s Degree in Industrial/Product DesignBachelor’s Degree in Visual CommunicationsBachelor’s Degree in Animation
Industry Keywords
Consumer GoodsLicensing StrategiesProduct LaunchCharacter IntegrityCreative Briefs3D FormatsMerchandisingEntertainment LicensorsProduction-Ready ProductsDimensional/Print Product Handoffs
About the role
Key responsibilities & impact- Drive assortment planning, new SKU planning, and concept development sheets aligned with licensing strategies and design sentiment
- Own and optimize end-to-end licensed product and licensing workflows
- Ensure on-time delivery against product launch dates and reduce concept-to-submission cycle times
- Enforce licensor style guides and maintain character integrity across product submissions
- Collaborate directly with licensors on design adaptations and approval decisions
- Internalize franchise style guides and create actionable creative briefs
- Provide hands-on illustration when needed
- Oversee licensor approval pipelines through OPA portals and guide artists through rapid iterations
- Partner with 3D paper-engineering and production teams to integrate licensed assets into Lovepop’s 3D formats
- Art direct product components and marketing materials including sentiment cards, inserts, envelopes, and packaging
- Recruit, hire, onboard, and mentor full-time licensed product designers and freelancers
- Continuously improve licensing process flow and deliver projects on schedule
Requirements
What you’ll need- Minimum 6–8+ years of progressive experience in illustration, graphic design, merchandising, or art direction for physical consumer goods, including 3+ years in an Art Director or creative leadership role
- Proven track record working directly with entertainment licensors, executing assortment and SKU planning, collaborating on design decisions, and managing multi-stage approvals through Online Product Approval (OPA) systems
- Strong hands-on illustration skills and exceptional command of character design, composition, typography, color theory, and spatial storytelling
- Experience owning end-to-end creative process flows, driving process improvements, and hiring, onboarding, and managing internal designers and external freelancers
- Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Working knowledge of Procreate or comparable digital painting tools
- Fluency in Google Workspace, Figma, and Slack
- Working familiarity with Rhino 3D or AutoCAD
- Hands-on experience with Photoshop automation, including scripting and variable-data templates
- Clear, confident English communication skills, written and verbal
- Strong attention to detail and quality control over production files, character proportions, typography, SKU planning sheets, and physical samples
- Required portfolio demonstrating production-ready physical products, including licensed IP applications, character-driven merchandising, or dimensional/print product handoffs to a factory or printer
- Bachelor’s degree (BFA/BA) in Illustration, Graphic Design, Industrial/Product Design, Visual Communications, or Animation, or equivalent practical experience
