Senior Marketing Specialist – Retention, Loyalty & Growth

Löwenanteil GmbH

. Own the CRM and retention strategy end to end .

Posted 10/2/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy development and execution, with a focus on retention marketing and customer lifecycle management. Proficient in leveraging data-driven insights to enhance customer engagement and optimize subscription models.

Highest-signal resume keywords

CRM Strategy DevelopmentKlaviyo ExpertiseShopify ExperienceData-Driven MarketingGerman Language Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ManagementRetention MarketingCustomer Lifetime Value OptimizationCampaign Strategy DevelopmentData AnalysisSegmentationAutomation BuildingPerformance MeasurementEmail MarketingSubscription Model Development

Tools & Technologies

KlaviyoShopifyWhatsApp MarketingCRM Tools

Industry Keywords

E-commerceD2CFMCGCustomer JourneyNutritionFitness Trends

About the role

Key responsibilities & impact

Own the CRM and retention strategy end to end
Develop a clear CRM roadmap and independently prioritize the biggest opportunities to improve repeat purchase rate, retention, and Customer Lifetime Value
Develop the campaign and communications strategy in Klaviyo
Manage data-driven, segmented newsletters aligned with customer and business objectives
Further develop customer lifecycle communications, from welcome and post-purchase messaging through cross-selling, upselling, replenishment, subscriptions, and win-back campaigns
Build scalable automations
Expand WhatsApp marketing, select suitable tools, and develop new CRM channels
Further develop the subscription model in collaboration with relevant stakeholders
Own the improvement of subscription conversion, subscription duration, and retention from a CRM perspective
Develop data-driven hypotheses, prioritize experiments, and scale successful mechanisms
Ensure clean, consistent data across the store, CRM, and messaging tools
Manage performance using KPIs such as repeat purchase rate, churn, CLV, and revenue per recipient

Requirements

What you’ll need

Several years of professional experience—ideally 5+ years—in CRM or retention marketing within e-commerce/D2C, preferably in the food or FMCG sector
Understanding of how email, WhatsApp, subscriptions, and other CRM channels work together across the customer journey
Ability to independently assess and further develop the required tech stack
Deep expertise in Klaviyo
Solid experience with Shopify, including events and data structures
Demonstrated success in measurably increasing revenue, retention, and flow performance through CRM
Ability to develop a CRM roadmap, build segments in Klaviyo, set up flows, configure tests, and analyze results
Excellent written and spoken German
An interest in nutrition, fitness trends, and the broader market is a plus, but not required

Benefits

Comp & perks

The opportunity to independently shape a central business area and actively contribute to the growth of a dynamic startup
An ambitious Löwenanteil team with a clear mission and a strong product
Flexible working arrangements and flat hierarchies with a high degree of decision-making autonomy
Personal and professional development opportunities
Flexible remote work, with a modern coworking space in Oldenburg available for on-site visits and meetings
Delicious food
A generous employee discount on our products