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Junior Performance Marketing Specialist
Löwenzahn Organics GmbH. Plan, launch, and optimize paid campaigns, with a focus on Google Ads, Meta Ads, and TikTok Ads .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning, launching, and optimizing paid campaigns across Google Ads, Meta Ads, and TikTok Ads, with a strong focus on data analysis and performance reporting. Proficient in utilizing AI tools for enhancing campaign strategies and creative production while maintaining a proactive and independent working style.
Highest-signal resume keywords
Google Ads ManagementMeta Ads CampaignsTikTok Ads OptimizationGA4 ProficiencyAI Workflow Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social CampaignsPaid Search CampaignsE-Commerce MarketingCreative DevelopmentPerformance AnalysisKPI ReportingBidding StrategiesAudience TestingProduct Feed OptimizationConversion Tracking
Soft Skills
Independent Working StyleProactive ApproachCollaborationClear Communication
Tools & Technologies
GeminiClaudeLangdockChatGPTTracking TechnologiesConversion APIConsent Management
Industry Keywords
E-CommerceCampaign ResultsTesting ConceptsROASContribution Margin
About the role
Key responsibilities & impact- Plan, launch, and optimize paid campaigns, with a focus on Google Ads, Meta Ads, and TikTok Ads
- Potentially expand into additional channels such as Pinterest Ads
- Maintain and optimize product feeds for the respective channels
- Develop hypotheses and test creatives, audiences, and bidding strategies
- Derive specific optimization measures from test results
- Create clear briefs for ad creatives and videos
- Work closely with Content, Design, and Product teams
- Analyze performance data and build dashboards
- Provide transparent reporting on ROAS, contribution margin, and other relevant KPIs
- Use Gemini, Claude, Langdock, or ChatGPT to accelerate analyses, copy variations, and workflows
Requirements
What you’ll need- At least 2 years of hands-on experience with paid social and paid search campaigns, ideally in e-commerce
- Independently manage campaigns in Google Ads and at least one of the following channels: Meta Ads or TikTok Ads
- Experience with Pinterest Ads is a plus
- Confident working knowledge of GA4 and tracking technologies, including pixels, the Conversion API, and consent management
- Understanding of creatives and video formats
- Confident and responsible use of current AI workflows for copywriting, analysis, and creative production
- Independent and proactive working style
- Proficiency in written and spoken German and English
- Willingness to work in a young, rapidly growing, internationally operating company
- Work samples or case studies, such as campaign results or testing concepts, are welcome
Benefits
Comp & perks- Permanent employment contract
- Hybrid working model with two days per week in the Mainz office and flexible work-from-home options
- Full-time or part-time employment
- Family-friendly working environment
- Flat hierarchies
- Meaningful impact and the opportunity to help shape a growing brand
- Probationary period: 6 months