Vice President, Marketing

Loyal

. Build out Loyal's consumer and veterinary marketing capabilities for the anticipated launch of LOY-002.

Posted 10/2/2026full-timeRemote • United StatesLead💰 $275,000 - $335,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and executing comprehensive marketing strategies for both consumer and veterinary markets, with a focus on product launches and brand positioning. Proven ability to lead and develop marketing teams while establishing effective communication strategies within regulated categories.

Highest-signal resume keywords

Marketing Strategy DevelopmentProduct Launch ExperienceTeam LeadershipConsumer and Professional MarketingBrand Positioning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Function DevelopmentMessaging DevelopmentAudience TargetingLaunch PlanningSuccess Metrics Definition

Soft Skills

Team-Building AbilityStrategic ThinkingCommunication Skills

Industry Keywords

Veterinary MarketingHealthcare MarketingRegulated Category ExperienceConsumer Demand GenerationLongevity and Senior Dog Care

About the role

Key responsibilities & impact

Build out Loyal's consumer and veterinary marketing capabilities for the anticipated launch of LOY-002.
Own the marketing and communications plan end to end, including category strategy, audiences, channels, messaging, and brand presence.
Build a new medicine category for veterinary professionals and consumers.
Develop early messaging and positioning for aging care.
Define target audiences and the best ways to reach them.
Build concrete launch plans and define pre-approval success metrics.
Build and prepare the marketing team as launch approaches.
Establish capabilities to educate veterinary professionals, drive consumer demand, and grow awareness of Loyal.
Own company communications and set strategy for communicating the R&D pipeline, publications, partnerships, and Loyal's role in longevity and senior dog care.
Report to the VP of Commercial and lead the existing marketing team of two.

Requirements

What you’ll need

You've built a marketing function from the ground up.
You've marketed to both consumers and professionals; healthcare or animal health experience is a plus.
You've taken a product to market and can talk specifically about what you'd do differently next time.
Strong taste and opinions about brand, balancing credibility and rigor with veterinary professionals and warmth and accessibility with consumers.
Comfortable setting strategy with an executive team and working the tactics.
You've hired and developed marketers.
Able to operate without a scoreboard while defining key metrics.
Diverse marketing background across both consumers and professionals.
Demonstrated track record of successful launches.
Strong team leadership and team-building ability.
Experience in a regulated category is a bonus, not required.
Experience building something people talked about without a large paid budget is a bonus, not required.

Benefits

Comp & perks

Full-coverage health insurance — medical, dental and vision — for you and your dependents
$1,000 home office equipment stipend
$1,200/year learning budget for books, courses, etc.
$250/month wellness budget for gym, cleaners, spa, food, etc.
All 3-day weekends are turned into 4-day weekends
Unlimited vacation and paid holidays
Paw-ternity leave — adopt a dog and get a day off with your new family member
Competitive salary
Company equity options grant for new hires