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LRN

Director, Demand Generation

LRN

. Develop and own the North America demand generation strategy, focusing on new business acquisition and conversion rate improvement across all funnel stages.

Posted 10/23/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing demand generation strategies, optimizing funnel performance metrics, and leading integrated ABM campaigns. Proficient in collaborating with sales teams and managing multi-channel marketing initiatives to drive business growth.

Highest-signal resume keywords
B2B Demand GenerationABM Campaign ManagementFunnel Performance OptimizationMarketing Automation ExpertiseCollaboration With BDR/SDR Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Demand Generation StrategyFunnel Metrics AnalysisA/B TestingLead QualificationConversion Rate ImprovementContent SyndicationSEO/SEMPaid Media OptimizationCampaign Performance TrackingPersona-Driven Campaigns
Soft Skills
LeadershipCollaborationCommunicationStrategic ThinkingProblem Solving
Tools & Technologies
HubSpotSalesforceMarketing Automation PlatformsCRM PlatformsDigital Marketing Tools
Industry Keywords
B2B SaaSEnterprise SoftwareNorth American Buyer JourneysGlobal Marketing OrganizationCross-Functional Stakeholders

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Develop and own the North America demand generation strategy, focusing on new business acquisition and conversion rate improvement across all funnel stages.
  • Manage a multi-channel budget.
  • Lead integrated, multi-channel campaigns across digital, paid media, content syndication, email, nurture sequences, remarketing, webinars, PR, and in-person events.
  • Build ABM campaigns that move marketing qualified accounts to sales-ready and deliver insights to Sales.
  • Build persona-driven campaigns aligned with Sales’ customer insights, Product’s roadmap, vertical priorities, and regional objectives.
  • Partner with Sales and RevOps to define target audience segments, lead goals, and conversion metrics, owning accountability throughout the funnel.
  • Drive engagement and response by building assets, workflows, and sequences with MarOps.
  • Optimize paid media performance with agency partners.
  • Guide BDRs to improve lead follow-up, qualification consistency, and MQL-to-SQL conversion rates.
  • Work with the Marketing Events Manager on pre-event, event, and post-event initiatives.
  • Analyze funnel performance and velocity, identify drop-off points, and develop conversion-efficiency initiatives.
  • Define and implement lead handoff, feedback-loop, and performance-tracking processes between marketing and SDR teams.
  • Conduct A/B testing, message optimization, and channel performance analysis.
  • Monitor funnel metrics including impressions, CTR, MQL→SQL rate, and SQL→Opportunity rate; provide actionable recommendations.
  • Report on performance and ROI and drive continuous improvement initiatives.
  • Share best practices and insights across the global marketing organization.

Requirements

What you’ll need
  • 8–10 years of experience in B2B demand generation or growth marketing, including 3+ years leading regional programs, both integrated and ABM campaigns.
  • Proven success in optimizing funnel performance metrics in a B2B setting (e.g., MQL conversion, lead-to-meeting rate, etc.).
  • Experience collaborating with and guiding BDR or SDR teams to improve conversion efficiency.
  • Deep expertise with marketing automation and CRM platforms (e.g., HubSpot) and CRM platforms (e.g., Salesforce).
  • Experience running ABM campaigns, paid media, SEO/SEM, and content-driven demand generation.
  • Experience managing agency partners and cross-regional/cross-functional stakeholders.
  • Experience in B2B SaaS, enterprise software, and/or technology industries.
  • Strong familiarity with North American enterprise buyer journeys.
  • Experience in a global marketing organization collaborating with regional counterparts.

Benefits

Comp & perks
  • Flexible PTO plus US public holidays and Sick Time
  • Medical, Dental and Vision Benefits
  • Excellent 401K with employer match
  • Life Insurance, short-term and long-term disability benefits
  • Health & Wellness reimbursements
  • Health Saving & Flexible spending account
  • Employee Assistance Plan