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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2B sales and business development within the sports betting and iGaming sectors, with a strong focus on managing complex commercial agreements and building strategic relationships with key stakeholders. Proficient in utilizing CRM tools for sales pipeline management and reporting while possessing a solid understanding of sports betting technology.
Highest-signal resume keywords
B2B Sales ExperienceSports Betting Technology KnowledgeCRM Proficiency (Salesforce, HubSpot)Commercial Negotiation SkillsStakeholder Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business DevelopmentRevenue GrowthAPI IntegrationLive Sports Data FeedsPre-Match Odds FeedsIn-Play Odds FeedsAutomated Trading SolutionsSales Pipeline TrackingContract NegotiationAccount Expansion
Soft Skills
Self-MotivatedConsultative SellingIndependent OperationStrong CommunicationRelationship Building
Tools & Technologies
SalesforceHubSpotCRM ToolsData FeedsSportsbook Platforms
Industry Keywords
Sports BettingIGamingNorthern European MarketsCommercial AgreementsC-Level Decision-MakersMarket StrategyCustomer SegmentationRegulatory EnvironmentsTier 1 Sportsbook OperatorsMulti-Jurisdictional Accounts
About the role
Key responsibilities & impact- Take full commercial ownership of assigned markets across the UK, Ireland, Nordics, and Baltics
- Identify and develop new B2B business opportunities with sportsbook operators, platform providers, and relevant technology partners
- Leverage existing industry relationships to establish direct access to key commercial and technical C-level decision-makers
- Formulate and execute a tailored regional market strategy
- Identify high-value customer segments and commercial opportunities
- Manage the end-to-end sales cycle, including prospecting, lead qualification, solution discovery, technical product presentations, commercial negotiations, and contract closure
- Understand customer operational and technical requirements to position LSports’ sports betting data, odds feeds, and trading solutions
- Monitor competitor activity, market developments, and evolving regulatory environments across Northern European jurisdictions
- Develop and maintain strategic, long-term customer relationships
- Identify post-sale upselling and account expansion opportunities
- Operate as an autonomous deal-maker capable of prospecting and pipeline development without dedicated SDR support
- Collaborate with Product, Customer Success, and Solutions teams on customer onboarding and account growth
- Represent LSports at industry conferences, trade exhibitions, and regional customer meetings
- Maintain accurate sales pipeline reporting, deal stage tracking, and revenue forecasting using Salesforce, HubSpot, or similar CRM tools
Requirements
What you’ll need- 5+ years of proven B2B sales/business development experience within the sports betting, iGaming, or sports technology sectors
- Demonstrated track record of business development and revenue growth across Northern European markets (UK, Ireland, Nordics, or Baltics)
- Established, active network of senior relationships with sportsbook operators and key iGaming decision-makers in the region
- Proven, independent track record of self-sourcing, negotiating, and closing complex commercial technology agreements
- Strong technical grasp of sports betting technology stack, including API integration, live sports data feeds, pre-match and in-play odds feeds, sportsbook platforms, and automated trading solutions
- High proficiency in sales pipeline tracking and reporting using standard CRM platforms (Salesforce, HubSpot, or similar)
- Native/Fluent English proficiency (written and spoken)
- Strong commercial negotiation, consultative selling, and senior stakeholder relationship management skills
- Highly self-motivated and capable of operating independently in a remote environment
- Willingness and availability to travel regularly across the UK, Ireland, and Northern Europe
- Previous sales experience at major sports betting data/technology providers (bonus)
- Hands-on experience selling solutions to licensed and regulated sportsbook operators across Northern European jurisdictions (bonus)
- Strong existing contacts with leading Tier 1 and Tier 2 sportsbook operators in the UK and Nordic markets (bonus)
- Fluency in additional relevant European languages, such as Swedish, Danish, Norwegian, or Finnish (bonus)
- Demonstrated experience managing complex, multi-jurisdictional commercial accounts (bonus)