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Alliances & Business Development Manager
Ludia Consulting. Own Ludia Consulting's relationship with Microsoft end-to-end, covering the strategic partnership and generated pipeline .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in managing Microsoft partnerships, including proficiency in Microsoft Partner Center, co-sell program management, and pipeline generation. Strong ability to engage with Microsoft stakeholders and drive cross-functional collaboration to achieve business objectives.
Highest-signal resume keywords
Microsoft Partner Center ManagementCo-Sell Program ManagementPipeline GenerationMicrosoft Certifications in Business ApplicationsCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Alliance ManagementPartner SalesBusiness DevelopmentChannel DevelopmentDeal RegistrationCPOR ManagementPAL TaggingData-Driven Pipeline ManagementDynamics 365 KnowledgeAzure Data & AI Understanding
Soft Skills
Executive PresenceCommunication SkillsCross-Functional CollaborationRelationship BuildingOutcome-Driven Approach
Tools & Technologies
Microsoft Dynamics 365CRM ProficiencyOutbound Prospecting ToolsAzure MarketplaceAppSource
Certifications & Qualifications
Microsoft Certifications in Business ApplicationsMB-310MB-920PL-900DP-900
Industry Keywords
EnergyOil & GasManufacturingHeavy EquipmentTechnology Services
Tech Stack
Tools & technologiesAzure
About the role
Key responsibilities & impact- Own Ludia Consulting's relationship with Microsoft end-to-end, covering the strategic partnership and generated pipeline
- Serve as the named relationship owner with Microsoft, engaging PDMs, field sellers, solution specialists, and Business Applications leaders
- Own and manage the Microsoft Partner Center account, profiles, attestations, partner agreements, and compliance requirements
- Drive progress toward Solutions Partner designations and solution area performance scores across Business Applications, Data & AI, and Modern Work
- Represent Ludia at Microsoft partner summits, QBRs, field alignment meetings, and partner-facing programs
- Track Microsoft program changes, incentive structures, co-sell policy updates, and partner-tier requirements
- Manage Solutions Partner designations, specialization requirements, skilling thresholds, performance attainment, and customer success metrics
- Manage CPOR submissions and customer associations
- Oversee Microsoft Marketplace presence, AppSource listings, and co-sell eligibility requirements
- Monitor and maximize Microsoft Incentive Programs, including MCI, MACC, deployment funding, and MDF
- Manage deal registration, PAL tagging, and ACR tracking
- Coordinate internal certification and skilling campaigns
- Build and maintain co-sell pipeline with Microsoft field sellers across Ludia's core verticals
- Develop joint account maps and identify white space, stalled deployments, and expansion opportunities
- Coordinate Microsoft-sponsored programs, referral pathways, and partner-flagged opportunities
- Handoff Microsoft-sourced leads to Ludia's sales team with opportunity context, stakeholder mapping, and warm introductions
- Track Microsoft-sourced pipeline in CRM for channel contribution, attribution, and conversion rates
- Develop joint business plans with Microsoft defining pipeline targets, solution focus areas, and co-sell motions
- Participate in sales pipeline reviews and coordinate partner involvement in active deals
- Build relationships with Microsoft Business Applications specialists, Dynamics 365 field sellers, and ISV teams
- Support proposal development and deal strategy for partner-sourced opportunities
- Own the end-to-end co-sell motion from Partner Center registration through deal updates, revenue attribution, and win/close reporting
- Manage inbound and outbound co-sell referrals
- Maintain Ludia's IP co-sell status and marketplace co-sell eligibility
- Leverage Microsoft funding programs, including MDF and FastTrack deployment incentives
- Partner with marketing on Microsoft-aligned campaigns, content, and thought leadership
- Coordinate Ludia's participation in Microsoft-sponsored events, partner forums, and industry conferences
- Coordinate co-marketing programs, solution area campaigns, and Microsoft Dynamics 365 user group presence
- Contribute to partner award nominations, case studies, and reference program submissions
Requirements
What you’ll need- 7+ years in alliance management, partner sales, business development, or channel development within the Microsoft ecosystem or a Microsoft SI/partner organization
- Demonstrated track record managing a Microsoft partnership, including Partner Center, co-sell programs, and partner-tier compliance
- Proven success generating pipeline through partner relationships and converting partner-sourced leads to closed revenue
- Experience engaging directly with Microsoft PDMs, solution specialists, and district sales leadership
- Background in a consulting, SI, or technology services environment with exposure to enterprise customer conversations
- Deep working knowledge of Microsoft Partner Center, including Solutions Partner designations, co-sell program management, deal registration, CPOR, and PAL tagging
- Understanding of Dynamics 365 (Finance, Supply Chain, Customer Engagement, Field Service, Project Operations), Power Platform, and Azure Data & AI solution areas
- Familiarity with Microsoft Incentive Programs (MCI, deployment incentives, MDF), MACC agreements, and ACR and skilling metrics
- Working knowledge of Microsoft's certification and specialization framework, including requirements, differentiators by tier, and how to close gaps
- Executive presence and communication skills, with credibility in front of Microsoft field leadership and C-level customer contacts
- Strong cross-functional collaboration, with the ability to drive outcomes across sales, delivery, marketing, and operations without direct authority
- Data-driven approach to pipeline management, including dashboards, channel attribution, and alliance ROI reporting
- CRM proficiency (Microsoft Dynamics 365 preferred)
- Former Microsoft experience, including PDM, field sales, or alliance-facing role
- Microsoft certifications in Business Applications, Power Platform, or Azure Data & AI (MB-310, MB-920, PL-900, DP-900, or equivalent)
- Active relationships with Microsoft PDMs, district sales managers, or Business Applications field leadership
- Familiarity with Azure Marketplace, AppSource listing requirements, and transactable offer structures
- Industry background in Energy, Oil & Gas, Manufacturing, or Heavy Equipment
- Experience with outbound prospecting tools (ZoomInfo, LinkedIn Sales Navigator) and Microsoft-aligned account research
- Exposure to FastTrack for Dynamics 365 or enterprise deployment programs
Benefits
Comp & perks- Willingness to travel for Microsoft events, partner summits, and customer engagements