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About the role
Key responsibilities & impact- Develop and continuously refine performance creative strategy across Meta, Google, TikTok, YouTube, Reddit, and other paid acquisition channels
- Identify creative concepts, angles, hooks, offers, formats, and messaging opportunities using performance data, customer insights, and market trends
- Translate business and acquisition goals into creative priorities for designers, editors, copywriters, and content creators
- Build actionable creative briefs defining audience, insight, hook, message, format, CTA, and testing hypothesis
- Adapt creative concepts appropriately for each platform
- Review creative performance using CTR, CPA, ROAS, CVR, hook rate, hold rate, and conversion performance
- Develop structured testing frameworks and identify creative fatigue
- Research competitors, DTC brands, telehealth companies, consumer health trends, and emerging advertising formats
- Review concepts, scripts, static ads, video ads, UGC, and other performance creative before launch
- Provide actionable feedback and establish creative principles, frameworks, and best practices
- Evaluate the full customer journey from creative to landing page, offer, and checkout
- Recommend improvements to landing-page messaging, structure, offers, CTAs, and objection handling
- Use AI tools for creative research, concept development, copy and hook ideation, storyboarding, competitive analysis, briefs, and image/video ideation
- Collaborate with founders, marketing team, media buyers, designers, editors, and content creators to improve customer acquisition
Requirements
What you’ll need- Proven experience in creative strategy, performance marketing, direct-response advertising, or growth creative
- Strong track record developing creative that drove measurable customer acquisition results
- Deep understanding of DTC and performance advertising
- Strong knowledge of Meta advertising and familiarity with Google, TikTok, YouTube, and Reddit
- Ability to interpret performance data and translate it into actionable creative decisions
- Strong understanding of direct-response copywriting, hooks, offers, CTAs, and consumer psychology
- Experience developing structured creative testing frameworks
- Strong understanding of short-form video, UGC, static ads, and other performance creative formats
- Ability to give clear creative direction and actionable feedback to designers, editors, copywriters, and creators
- Comfortable operating independently in a fast-moving startup environment
- Strong communication skills and professional-level English
- Availability for regular collaboration during U.S. business hours
Benefits
Comp & perks- Fractional / Part-Time engagement
- Remote work arrangement
- Globally distributed, remote-first team
- Flexible collaboration within U.S. business hours