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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing comprehensive marketing strategies across multiple channels, including paid acquisition, SEO, and content marketing, while ensuring compliance with brand and regulatory guidelines. Exhibits strong project management skills to coordinate initiatives, track performance, and optimize customer journeys.
Highest-signal resume keywords
Marketing Strategy DevelopmentProject ManagementPaid AcquisitionSEOCompliance Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Campaign ManagementContent MarketingEmail MarketingSocial Media MarketingCustomer Journey MappingPerformance Metrics AnalysisLanding Page OptimizationConversion Rate OptimizationBrand Consistency EvaluationLifecycle Marketing
Soft Skills
Strong Communication SkillsAttention to DetailLeadershipCuriosityConstructive Feedback
Industry Keywords
DTC MarketingFast-Moving Consumer GoodsHealthcare MarketingWellness MarketingTechnology Marketing
About the role
Key responsibilities & impact- Translate company priorities into marketing plans and campaigns with leadership
- Manage the day-to-day marketing function across paid acquisition, organic content, SEO, email, social, partnerships, creative, and other initiatives
- Coordinate channel specialists and clarify priorities, responsibilities, timelines, and deliverables
- Assign owners, track progress, resolve blockers, and keep initiatives moving
- Review marketing work before launch for quality, messaging, audience fit, brand consistency, and compliance
- Evaluate strategy, messaging, funnels, and execution across channels
- Create and improve processes for planning, briefs, reviews, approvals, launches, reporting, and collaboration
- Manage the marketing calendar and project pipeline
- Monitor channel performance and identify needed changes
- Connect the customer journey across channels from first touch through conversion and ongoing communication
- Coordinate with product, clinical, legal/compliance, design, customer support, and leadership
- Manage agencies, freelancers, vendors, and external partners
- Provide leadership with visibility into priorities, progress, results, risks, and upcoming initiatives
- Identify marketing gaps and opportunities
- Ensure marketing work incorporates applicable compliance requirements in a regulated category
Requirements
What you’ll need- 3–6 years of hands-on marketing experience
- Ideally experience in a fast-moving consumer, DTC, subscription, healthcare, wellness, or technology business
- Experience working across more than one marketing discipline or channel
- Working knowledge of paid acquisition, lifecycle/email, content, SEO, social, creative, landing pages, conversion, and customer journeys
- Strong marketing judgment across audiences, positioning, offers, messaging, funnels, and channel strategy
- Ability to evaluate marketing from customer and business perspectives
- Comfort reviewing marketing performance and understanding core metrics across channels
- Experience coordinating multiple campaigns, projects, or workstreams simultaneously
- Experience managing projects, agencies, contractors, or small teams
- Strong project management and organizational skills
- Ability to identify unclear, inconsistent, off-brand, poorly targeted, or potentially noncompliant work
- Ability to learn and apply detailed compliance and brand guidelines in a regulated marketing environment
- Strong communication skills and confidence giving constructive feedback
- High ownership, curiosity, follow-through, and attention to detail
- Comfortable operating in an early-stage environment where priorities can change quickly
- Professional-level English communication
- Availability to work U.S. business hours
Benefits
Comp & perks- Remote-first work arrangement
- Globally distributed team
- Equal opportunity employer