Online Marketing Manager – B2B Audiences

LUMITOS AG

. Further develop all of LUMITOS’s online marketing activities .

Posted 10/18/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in online marketing, including campaign development, performance analysis, and the use of marketing automation platforms. Proficient in both German and English, with strong communication skills to effectively collaborate with external partners and drive digital transformation in B2B marketing.

Highest-signal resume keywords

Online Marketing ExperienceEmail Marketing CampaignsMarketing Automation PlatformsWeb AnalyticsSEO and SEA Knowledge

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign DevelopmentPerformance AnalysisEmail MarketingWeb AnalyticsSEOSEANeuromarketing PrinciplesImage EditingVideo EditingMS Office

Soft Skills

Strong Communication Skills

Tools & Technologies

HubSpotInxmail ProfessionalEvalanchePardotMarketoJIRAConfluenceGoToWebinarON24

Industry Keywords

B2B MarketingDigital TransformationAgile MethodologiesCampaign ConceptsTraffic Growth

About the role

Key responsibilities & impact

Further develop all of LUMITOS’s online marketing activities
Develop compelling campaign concepts and create high-converting copy for online presentations, email campaigns, and landing pages
Develop forward-looking strategies for market-leading B2B portals
Independently create campaigns to drive sustainable traffic growth
Analyze campaign performance and prepare meaningful reports
Report directly to the Head of Marketing
Brief and coordinate external partners such as graphic designers, web designers, and SEO and SEA agencies
Support business growth and the digital transformation of B2B marketing in Europe
Act as a sparring partner for online marketing colleagues and actively promote innovation

Requirements

What you’ll need

At least 5 years of professional experience in online marketing
Confident using a range of online marketing tools, understanding their impact, and interpreting performance metrics
Experience designing, implementing, and evaluating the success of online campaigns
Strong communication skills
Excellent written and spoken German and English
Proven experience creating successful email marketing campaigns using tools such as HubSpot, Inxmail Professional, or Evalanche
Extensive experience with marketing automation platforms such as HubSpot, Pardot, or Marketo
Experience with web analytics, mouse tracking, and heatmaps
Familiarity with agile methodologies and tools such as JIRA, Confluence, OKRs, and Value Proposition Design
Experience running social media campaigns for B2B audiences
Knowledge of neuromarketing principles and practical experience applying them
Solid working knowledge of SEO and SEA
Proficient in image and video editing as well as MS Office
Experience with webinars, ideally using GoToWebinar or ON24

Benefits

Comp & perks

Flexible working hours tailored to your needs
Home office and remote work options
Flat hierarchies enabling quick decisions and minimal coordination overhead
State-of-the-art workplace based on activity-based working
Workspace equipped with a high-performance PC, two monitors, a softphone, and a headset
Work with Salesforce, HubSpot, Office 365, JIRA, Confluence, and other cloud-based software
Height-adjustable desks
Weekly knowledge-sharing sessions across the entire team
Comfortable lounge area with a well-equipped kitchen
Restaurants, bakeries, supermarkets, dry cleaning, hairdressers, and a gym in the immediate vicinity
Easily accessible by suburban train, bicycle, or car