Senior Director, Caregiver

Lundbeck

. Lead the U.S. caregiver marketing strategy for Lundbeck’s Rare Epilepsy portfolio, initially focused on bexicaserin . Build awareness and drive caregiver activation before and after launch . Develop deep understanding

Posted 10/15/2026full-timeBoston • Massachusetts • United StatesSenior💰 $280,000 - $310,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the U.S. caregiver marketing strategy for Lundbeck’s Rare Epilepsy portfolio, initially focused on bexicaserin
Build awareness and drive caregiver activation before and after launch
Develop deep understanding of the developmental and epileptic encephalopathy caregiver journey, including unmet needs, treatment goals, barriers and information needs
Translate caregiver insights into behavioral objectives, disease education, positioning, messaging and integrated marketing strategies
Develop strategies that motivate informed caregiver conversations with healthcare providers
Establish measures of caregiver awareness, engagement and activation and use performance insights to evolve strategy and investment
Partner with Rare Epilepsy Marketing leadership to shape integrated U.S. brand strategy, positioning and launch plan
Partner with Patient Advocacy and Patient Services to create an authentic, connected caregiver experience
Lead caregiver engagement strategy across digital, media, CRM and emerging channels
Align Medical Affairs, Corporate Communications, Global, Market Access, ACE and other partners around caregiver and launch priorities
Lead Rare Epilepsy commercial strategy for LLMs and AI-enabled information discovery
Develop integrated content and context strategy for human and AI-mediated discovery
Analyze how DEEs, treatment options and bexicaserin are represented across search, LLMs and emerging information environments
Own the caregiver marketing plan and budget within the Rare Epilepsy brand plan
Build caregiver marketing capabilities and lead and develop direct reports as the team grows

Requirements

What you’ll need

Accredited bachelor's degree
10+ years of biopharmaceutical commercial experience, including significant marketing experience
8+ years of brand, consumer, caregiver or customer marketing experience
Previous people leadership/management experience
Demonstrated experience developing marketing strategies that drive awareness and activation, including product launch or significant pre-launch commercialization experience
Experience translating deep customer insights into behavioral objectives, marketing strategy and integrated plans
Experience partnering with specialized omnichannel, analytics and technology teams to translate business strategy into execution
Strong understanding of modern digital, social, and omnichannel marketing and how customers discover, evaluate and act on information across digital, search, social and emerging channels
Demonstrated ability to lead, influence, and execute complex cross-functional initiatives spanning Commercial, Medical, Communications, Patient Services, digital/analytics and other functions
Strong analytical, communication, relationship management and executive presentation skills
Enterprise mindset focused on delivering measurable and sustainable business outcomes
Willingness/Ability to travel approximately 30% of the time, primarily domestic with occasional international travel
Strong preference for candidate to be based in Boston, MA area

Benefits

Comp & perks

Eligibility for a 30% bonus target based on company and individual performance
Eligibility to participate in the company’s long-term incentive plan
Flexible paid time off (PTO)
Medical, Dental and Vision health benefits
Company match 401k
Reasonable accommodations during the employment application process
Equal employment opportunity workplace