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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in analytics and machine learning within the pharmaceutical industry, leveraging programming skills in SAS, R, Python, or SQL to drive brand performance insights. Capable of synthesizing complex data into actionable strategies while collaborating with cross-functional teams to optimize marketing investments.
Highest-signal resume keywords
Machine Learning ExpertiseStatistical ModelingPharmaceutical Data AnalysisData Visualization in Tableau or Power BIStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Statistical ModelingMachine LearningData AnalysisPredictive AlgorithmsProgramming in SASProgramming in RProgramming in PythonSQL ProficiencyData PreparationExploratory Data Analysis
Soft Skills
Strong Critical ThinkingProblem-Solving CapabilitySelf-LearnerAbility to Work IndependentlyAgility to Adapt
Tools & Technologies
MS OfficeTableauPower BIGoogle 360AI Implementation
Certifications & Qualifications
Accredited Bachelor's Degree
Industry Keywords
PharmaceuticalBiotechConsultingPayer Mix AnalysisFormulary AnalysisMarketing DataSales Force AnalyticsCustomer SegmentationPromotional ChannelsLongitudinal Patient-Level Data
Tech Stack
Tools & technologiesPythonSQLTableau
About the role
Key responsibilities & impact- Lead personal and non-personal promotion response analytics and brand deep dives across Lundbeck’s product portfolio
- Use secondary analytics, statistical modelling and machine learning techniques to evaluate and understand brand performance
- Evaluate marketing promotions, sales force analytics, targeting and customer segmentation to answer key business questions
- Build predictive algorithms using machine learning and AI to evaluate and predict marketing promotions and sales force analytics
- Synthesize data insights and statistical results into actionable insights and visualize findings to tell compelling stories about brand performance
- Evaluate synergistic impact between marketing promotional channels and optimize brand investments
- Provide modeling data preparation, exploratory data analysis and metadata analysis to internal analytics leads and business partners for QBR and tactical planning sessions
- Coordinate and manage daily activities of vendor support or technical staff, translating business needs into technical requirements
- Provide direct guidance when technical issues arise
- Work with cross-functional partners on targeting, segmentation, sales force alignment and call planning
Requirements
What you’ll need- Accredited Bachelor's degree
- 6+ years of analytics experience
- Previous experience in Pharmaceutical/Biotech/Consulting industries
- Experience in running rigorous statistical and Machine Learning models on pharmaceutical data
- Strong experience in digital media data and analysis
- High proficiency in programming languages such as SAS, R, Python, or SQL
- High proficiency in MS Office (Excel/Access/PowerPoint)
- Strong communication skills with the ability to translate complex analysis into actionable insights
- Ability to develop analytical plans to inform brand level decision-making
- Demonstrated excellent analytical skills and business acumen
- Self-learner, strong critical thinker and problem-solving capability
- Ability to work independently and complete deadline without direct authority and navigate in ambiguous environment and agility to adapt changing priorities of the organization
- Knowledge of pharmaceutical data, including retail/non-retail, distribution, specialty pharmacy, payer, promotional and marketing data, and longitudinal patient-level data
- Experience with payer mix analysis, formulary analysis and strategy development
- Experience with ML/AI coding and implementation
- Experience with Google 360 or equivalent media data
- Experience with visualization in Tableau or Power BI
- Experience with pharmaceutical launches and commercialization of pharmaceutical products
- Willingness/Ability to travel up to 20% domestically; international travel may be required
Benefits
Comp & perks- 15% bonus target based on company and individual performance
- Eligibility to participate in the company’s long-term incentive plan
- Flexible paid time off (PTO)
- Medical, Dental and Vision health benefits
- Company match 401k
- Reasonable accommodations during the employment application process
- Equal employment opportunity workplace
