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M&G plc

Campaign Planner

M&G plc

. Translate agreed briefs and creative direction into clear, sequenced campaign plans .

Posted 11/11/2026full-timeStirling • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing integrated, multi-channel marketing campaigns with a focus on project planning, risk management, and cross-functional team coordination. Proficient in maintaining campaign schedules, budgets, and compliance requirements while ensuring effective communication and stakeholder engagement.

Highest-signal resume keywords
Campaign PlanningCross-Functional Team CoordinationRisk ManagementBudget TrackingOrganizational Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Project ManagementMulti-Channel MarketingDelivery PlanningRisk TrackingBudget Management
Soft Skills
Clear CommunicationAttention to DetailJudgementConstructive CollaborationProblem-Solving
Tools & Technologies
Planning ToolsRAIDD MethodologyCampaign Management Software
Industry Keywords
Brand GovernanceCompliance RequirementsFinancial Services Experience

About the role

Key responsibilities & impact
  • Translate agreed briefs and creative direction into clear, sequenced campaign plans
  • Bring together inputs from insight, editorial, creative, digital, data, production and compliance
  • Create connected delivery schedules covering milestones, resources, budgets, handovers and dependencies
  • Maintain visibility of progress and plan health, including timelines, risks, issues, decisions and resource requirements
  • Identify emerging delivery issues, work with relevant people to resolve them and escalate wider decisions
  • Manage scheduling and trafficking of content and assets into production and distribution
  • Maintain version control and an audit trail of changes, approvals and sign-offs
  • Coordinate working-level campaign check-ins and track progress
  • Help unblock day-to-day delivery issues and ensure clear, timely handovers between teams
  • Provide the Campaign Lead with accurate, up-to-date delivery information for stakeholder management and decision-making
  • Balance competing demands and resequence activity across multiple campaigns according to agreed priorities
  • Report to the Brand and Creative Services Lead

Requirements

What you’ll need
  • Proven experience supporting or managing the operational delivery of integrated, multi-channel marketing campaigns
  • Strong project or campaign-planning experience, including building and maintaining detailed, multi-workstream delivery plans
  • Experience coordinating cross-functional teams and contributors against shared milestones, dependencies and deadlines
  • Strong organisational skills, with the ability to manage multiple priorities and maintain accuracy in a fast-moving environment
  • Experience identifying and tracking risks, issues, dependencies and decisions, with the judgement to resolve delivery issues or escalate them appropriately
  • Experience tracking campaign budgets, resources or delivery forecasts and identifying emerging variances
  • Clear and practical communication skills, with the ability to translate strategic direction into defined actions, responsibilities and timelines
  • Experience operating in a regulated or strongly brand-governed sector, and working within brand, compliance and approval requirements
  • Sound judgement and attention to detail
  • Constructive approach to working with others
  • Ability to ask the right questions, hold people to an agreed plan and raise delivery risks early and factually
  • Financial or professional services experience would be an advantage, but is not essential
  • Familiarity with structured risk and issue-management approaches, such as RAIDD, would be useful but is not essential
  • Ability to recognise where planning tools, smarter production approaches and responsible use of AI could improve campaign planning and coordination

Benefits

Comp & perks
  • Flexible working arrangements
  • Workplace adjustments and inclusive recruitment support
  • Pension scheme of up to 18% (13% employer contributions and 5% employee contributions)
  • Access to Share Save and Share Incentive Plan
  • Financial wellbeing and support services
  • 38 days annual leave including bank holidays
  • Opportunity to purchase up to five extra days
  • Time Off When You Need It policy
  • Inspiring Families policy with comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave
  • Private Healthcare
  • Critical Illness cover
  • Life Assurance
  • Additional family options for Health & Protection cover
  • Networking, support and development opportunities through employee-led networks