Senior CRM Manager

M-KOPA

. Own Repeat Phones growth pod delivery and reactivation and upgrade campaigns .

Posted 10/28/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth and lifecycle marketing, with a strong focus on campaign management and performance analysis. Proficient in utilizing CRM platforms to drive multi-channel marketing strategies and optimize funnel performance.

Highest-signal resume keywords

Growth MarketingLifecycle MarketingCleverTap CRMCampaign ManagementData Quality Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign TrackingFunnel AnalysisStructured ExperimentationMulti-Channel Campaigns

Soft Skills

Strategic Decision-MakingLeadershipTrust BuildingCollaboration

Tools & Technologies

CleverTapBraze

Industry Keywords

FintechTelcoE-CommercePod Leadership

About the role

Key responsibilities & impact

Own Repeat Phones growth pod delivery and reactivation and upgrade campaigns
Take on Digital Lending mid-year and learn cash-loan growth end to end
Own Digital Lending for a defined period
Move into Lifecycle full-time in the second half of next year, reporting to the Lifecycle CRM Lead
Build and run multi-channel campaigns across SMS, WhatsApp, push, and in-app messaging in CleverTap
Track funnel performance and identify drop-off points
Run structured experiments involving creative, audience, incentive, or timing
Document successful approaches as reusable playbooks
Maintain clean data quality and campaign tracking
Influence reactivation, upgrade conversion, unit economics, loan disbursement, loan volume, approval quality, ROI, and payback metrics
Work with Growth, Digital Lending, and Lifecycle leads across multiple pods

Requirements

What you’ll need

5+ years in growth, performance, or lifecycle marketing
Ideally experience in fintech, telco, or e-commerce
Real ownership over campaign or pod outcomes
Ability to assess pod performance and make strategic decisions
Appetite for pod leadership
Hands-on fluency in CRM platforms such as CleverTap, Braze, or similar
Comfortable reading funnels or cohorts
Ability to work across two pods and transition into a third
Strong presence to build trust with senior leads across pods
Ability to work within UTC -1 to UTC +3 time zones
Background checks include criminal records, identification verification, academic qualifications, employment dates, and employer references

Benefits

Comp & perks

Fully remote role within UTC -1 to UTC +3 time zones
Professional development programmes and coaching partnerships
Family-friendly policies
Flexible working arrangements
Well-being support
Career growth opportunities
On-the-job training
Equal opportunity and affirmative action employment
Pre-employment background checks