Senior CRM Manager

M-KOPA

. Own two core growth pods during the first year .

Posted 10/28/2026full-timeRemote • KenyaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing with a focus on Digital Lending, including campaign ownership, multi-channel execution, and data-driven decision-making. Proven ability to influence key performance metrics and maintain high data quality in campaign tracking.

Highest-signal resume keywords

Growth MarketingDigital LendingCleverTap CRMMulti-Channel CampaignsData Quality Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementFunnel AnalysisLifecycle MarketingPerformance MarketingExperimentation

Soft Skills

Strategic Decision-MakingLeadershipTrust Building

Tools & Technologies

CleverTapBraze

Industry Keywords

FintechTelcoE-Commerce

About the role

Key responsibilities & impact

Own two core growth pods during the first year
Own reactivation and upgrade campaigns for Repeat Phones in CleverTap
Transition into Digital Lending and learn cash-loan growth end to end
Take primary responsibility for Digital Lending for a defined period
Move into the Lifecycle pod full-time in the second half of next year
Report to the Lifecycle CRM Lead upon joining Lifecycle
Build and run multi-channel campaigns across SMS, WhatsApp, push, and in-app messaging
Track funnel performance and identify drop-off points
Run structured experiments involving creative, audience, incentive, or timing
Document successful approaches as reusable playbooks
Maintain clean data quality and campaign tracking
Influence reactivation rate, upgrade conversion, unit economics, loan disbursement, loan volume, approval quality, ROI, and payback period

Requirements

What you’ll need

5+ years in growth, performance, or lifecycle marketing
Ideally experience in fintech, telco, or e-commerce
Real ownership over campaign or pod outcomes
Hands-on fluency in CRM platforms such as CleverTap, Braze, or similar
Comfortable reading funnels or cohorts
Ability to make strategic decisions about campaign and pod priorities
Appetite for pod leadership
Ability to work across two pods and transition into a third
Strong presence to build trust with senior leads across two pods

Benefits

Comp & perks

Professional development programmes and coaching partnerships
Family-friendly policies
Flexible working arrangements
Well-being support
Career growth opportunities
On-the-job training
Equal opportunity and affirmative action employer
Pre-employment background checks