VP Growth

Macs Adventure

. Own the North American P&L, delivering revenue, customer growth and contribution margin against plan .

Posted 9/16/2026full-timeDenver • Colorado • United StatesLead💰 $175,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in leading commercial growth strategies, managing P&L, and building high-performing teams within the consumer sector. Proven ability to drive revenue and margin growth through effective performance marketing, sales leadership, and brand development.

Highest-signal resume keywords

P&L ManagementCommercial Growth StrategyPerformance MarketingTeam LeadershipConsumer Business Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue GrowthMargin GrowthFull-Funnel MarketingPricing StrategyPromotions ManagementYield ManagementData AnalysisAI Integration

Soft Skills

LeadershipCollaborationStrategic Thinking

Industry Keywords

TravelOutdoorE-CommerceConsumer BusinessBrand AwarenessCustomer AcquisitionCustomer Lifetime Value

About the role

Key responsibilities & impact

Own the North American P&L, delivering revenue, customer growth and contribution margin against plan
Lead the North American growth strategy across Performance and Brand Marketing, Sales and Merchandising
Own the end-to-end growth funnel from customer acquisition and brand awareness through conversion, repeat business and customer lifetime value
Shape the commercial proposition, including products, pricing, promotions, channels and partnerships
Build the Macs Adventure brand in North America
Lead a high-performing team across Performance and Brand Marketing, Sales and Merchandising
Contribute to group-wide commercial decisions and priorities as part of the leadership team
Report to the COO and sit at the leadership table

Requirements

What you’ll need

Significant senior leadership experience in commercial, growth or general management
Proven track record of delivering revenue and margin growth
Proven track record of owning and growing a consumer P&L in North America
Experience in travel, outdoor, e-commerce or a comparable consumer business is ideal
Experience taking a successful business or market through rapid growth and organisational change
Full-funnel commercial experience combining performance marketing and sales leadership
Understanding of how brand drives growth
Experience using pricing, promotions and yield management
Experience working successfully across regional and central teams
Track record of building high-performing teams and developing capable leaders
Data-led, AI-forward mindset
Based in Denver or willing to relocate
Comfortable working in the office three days a week
Outdoor, adventure or active travel sector experience is a bonus
Senior leadership experience in an international business is a bonus
Comfortable working as a US-based leader within a global team

Benefits

Comp & perks

37.5-hour work week
Initially 15 days PTO, incrementally increasing to 20 days after 6 years’ service
10 paid federal holidays
Extra day off on your birthday
Up to 90% employer-paid health, dental and vision insurance
Free travel insurance for you and your direct family
Fully paid “FAM” trip
TSA PreCheck reimbursement
Optional enrollment in the company 401(k) plan after 6 months
Generous discounts on Macs Adventure trips
Flexible work culture with work-from-home option and Denver office collaboration
Regular team meetings and annual Macs Fest
Opportunities to collaborate internationally and occasionally work in other offices
Self-guided learning and development support
Opportunity to make a difference to people’s lives and the planet
International travel
Access to outdoor industry discounts