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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B social media strategy, content creation, and community management, with a strong focus on building relationships with enterprise technology journalists and managing influencer collaborations. Proficient in local SEO, review program operations, and maintaining consistent messaging across multiple platforms.
Highest-signal resume keywords
B2B Review Programme OperationsLocal SEO ExpertisePitch WritingSocial Media StrategyInfluencer Collaboration Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Award Submission WritingSEO FundamentalsContent CreationCommunity ManagementBudget Management
Soft Skills
Relationship BuildingIndependent WorkCommunication
Tools & Technologies
Sprout SocialHootsuiteCanvaFigmaJira
Industry Keywords
Enterprise TechnologyB2B MarketingPublic RelationsCloud ComputingData and AI
Tech Stack
Tools & technologiesAWSAzureCloudGoogle Cloud Platform
About the role
Key responsibilities & impact- Own Mactores’ social media strategy and content across LinkedIn, X, YouTube, and additional channels
- Own the editorial calendar and write social copy
- Brief designers and video editors and publish platform-specific content
- Build leadership and delivery-expert personal brands through ghostwriting and employee advocacy
- Find, vet, negotiate, brief, manage, and measure B2B tech creator and influencer collaborations
- Build relationships with enterprise technology journalists and editors
- Pitch stories and secure coverage, interviews, podcast slots, and bylines
- Write press releases for launches, partnerships, and client wins
- Manage community interactions and monitor brand, competitor, and industry conversations
- Monitor public sentiment and handle complaints or negative coverage
- Run a client review programme on Google, Clutch, and G2 with the delivery team
- Identify, write, and submit award entries
- Run co-marketing with AWS and Anthropic, including announcements, events, and amplification
- Cover AWS re:Invent, industry conferences, webinars, and Mactores events live on social
- Convert events into content and press opportunities
- Allocate and defend the annual marketing budget
- Run weekly programme cadence, maintain trackers and Jira, and flag blockers early
- Improve Mactores’ visibility across social media, press, influencer partnerships, and review platforms
Requirements
What you’ll need- Strong knowledge of B2B review programme operations, review-rating mathematics, platform policies, and ethical review solicitation
- Ability to build and maintain dozens of third-party profiles at scale
- Knowledge of directory ranking algorithms, reviews, profile completeness, and paid tiers
- Award and analyst submission writing using evidence, outcomes, and numbers
- Pitch writing and relationships with enterprise technology journalists
- Understanding of paid versus earned media and FTC native-advertising labelling
- Local SEO and Google Business Profile expertise, including claiming, video verification, multi-location eligibility, review handling, and suspended-profile recovery
- Entity and knowledge graph literacy, including Wikidata and Wikipedia notability standards
- Understanding of SEO fundamentals, including domain authority, referring domains, do-follow and no-follow links, anchor text, and link value
- Ability to maintain consistent messaging across multiple profiles
- Programme and budget management across fixed deadlines and multiple workstreams
- Ability to discuss cloud, data, and AI credibly with technology editors and industry analysts
- Ability to work independently across parallel threads and hard external deadlines
- Experience marketing an AWS, Azure, or GCP partner or B2B services firm selling to US enterprises preferred
- Existing relationships with enterprise tech journalists, podcast hosts, or B2B creators preferred
- Experience building a founder or executive personal brand on LinkedIn preferred
- Basic design and short-form video skills using Canva, Figma, CapCut, or equivalents preferred
- Experience with Sprout Social, Hootsuite, Brand24, Muck Rack, Cision, Taplio, or equivalents preferred
- Comfort with Jira or willingness to learn it quickly preferred
Benefits
Comp & perks- Freelancer (Remote) arrangement
- Equal opportunity employment practices
- Structured recruitment process with pre-employment assessment, managerial interview, and HR discussion
- Modest annual budget for creators, sponsorships, boosted posts, and awards