Executive Director, HCP Marketing

Madrigal Pharmaceuticals

. Own the HCP marketing strategy and contribute to the annual global brand plan for Rezdiffra .

Posted 9/17/2026full-timeConshohocken • Massachusetts • United StatesLead💰 $300,282 - $345,264 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in HCP marketing strategy, brand positioning, and promotional tool development, with a strong focus on compliance and cross-functional collaboration. Proven ability to lead teams, manage budgets, and optimize marketing effectiveness in the pharmaceutical industry.

Highest-signal resume keywords

HCP Marketing StrategyPharmaceutical Marketing ExperienceCross-Functional CollaborationTeam LeadershipBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Research AnalysisBrand PositioningPromotional Tool DevelopmentPerformance Dashboard MonitoringFDA CFL Guidance ComplianceKOL Engagement StrategyDigital Marketing ChannelsPromotional Review Committee ApprovalSpecialty Brand MarketingBlockbuster Product Marketing

Soft Skills

Interpersonal SkillsConflict ResolutionPersuasive PresentationTeam CoachingConsensus Building

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree Preferred

Industry Keywords

PharmaceuticalBiotechHCP-Facing RolesLiver TherapyCardiometabolic TherapySubpart H ApprovalMedical CongressesPromotional Speaker BureauSales Leadership PartnershipPatient Marketing Collaboration

About the role

Key responsibilities & impact

Own the HCP marketing strategy and contribute to the annual global brand plan for Rezdiffra
Translate market research, prescriber analytics, and customer feedback into brand positioning and messaging for HCP audiences
Anticipate competitive threats and adjust HCP strategy
Lead development of promotional tools and evolve promotional claims using FDA CFL guidance
Oversee non-personal promotion across peer-to-peer, paid media, and programmatic/digital channels
Ensure materials are scientifically accurate, on-label, and approved through the Promotional Review Committee
Develop and manage KOL engagement strategy, advisory boards, and promotional speaker bureau
Plan and execute major medical congresses and conferences
Serve as primary marketing partner to Sales Leadership and equip field teams with compliant tools and messaging
Partner with Commercial Training and Development on implementation of tools and messaging
Lead AI-driven, dynamic engagement models and personalized customer approaches across channels
Build and monitor performance dashboards and optimize marketing mix effectiveness
Collaborate with Patient Marketing to ensure a unified HCP-to-patient journey
Partner with cross-functional commercial, medical, market access, patient services, regulatory, and legal teams
Hire, coach, and develop the HCP marketing team
Track, forecast, and reconcile the HCP marketing budget
Manage external creative, media, and medical communications agencies
Prepare reports for commercial and executive leadership on progress, challenges, and recommendations

Requirements

What you’ll need

Bachelor's degree required; MBA or advanced degree preferred
18+ years of pharmaceutical/biotech marketing experience
10+ years in HCP-facing brand marketing roles of increasing responsibility
Majority of experience on a specialty brand
Experience in liver and/or cardiometabolic therapy preferred
Proven experience marketing a blockbuster or high-growth/high-potential specialty product
Demonstrated success building and actualizing HCP marketing strategy within constraints and processes mandated by a Subpart H (conditional approval)
Demonstrated experience as a people leader managing and leading Marketing professionals
Excellent cross-functional collaboration skills with Sales, Thought Leader Liaisons, Medical Affairs, Market Access, and Legal/Regulatory
Ability to distill complex information into essential knowledge and persuasively present it to all levels of management
Strong interpersonal skills, including the ability to lead, identify and resolve conflict, and drive consensus
Role requires up to 30% US travel

Benefits

Comp & perks

Equity for all employees
Bonus eligibility
Flexible paid time off
Medical insurance
Dental insurance
Vision insurance
Life/disability insurance
401(k) traditional, Roth, and employer match offerings
Supplemental life insurance
Legal services
Mental health benefits through the Employee Assistance Program for employees and their family
Reasonable accommodations throughout the hiring process