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Junior Marketing Analyst – Campaigns and Communications
MAG Seguros. Plan communications for incentive campaigns and translate strategies into communication plans, considering objectives, target audiences, messages, channels, formats, cadence, and timelines.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing multichannel communication campaigns, with strong writing skills tailored for diverse audiences. Proficient in analyzing communication metrics and optimizing strategies to enhance campaign performance.
Highest-signal resume keywords
Multichannel Communication CampaignsExcellent Writing SkillsOrganizational SkillsAnalytical MindsetProficiency in PowerPoint and Excel
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign PlanningContent DevelopmentPerformance AnalysisCommunication Metrics TrackingProject Management
Soft Skills
CollaborationAdaptabilityTime Management
Tools & Technologies
CRM SystemsMarketing Automation ToolsMessaging Platforms
Industry Keywords
InsurancePensionFinancial ServicesSales TeamsDistribution Channels
About the role
Key responsibilities & impact- Plan communications for incentive campaigns and translate strategies into communication plans, considering objectives, target audiences, messages, channels, formats, cadence, and timelines.
- Develop and adapt copy and content for email marketing, WhatsApp, intranet, presentations, digital assets, videos, landing pages, and supporting materials.
- Prepare briefs and oversee the production of materials with internal teams, agencies, and vendors.
- Collaborate with Sales, Business, Product, Events, and Marketing teams to ensure alignment across deliverables.
- Support campaign performance analysis and recommend adjustments to content, segmentation, formats, and channels.
- Organize communication calendars and contact strategies.
- Track communication metrics and identify optimization opportunities.
- Contribute to communications targeting sales teams, brokers, partners, and distribution channels.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- Experience planning and executing multichannel communication campaigns.
- Excellent writing skills and the ability to adapt language for different audiences and formats.
- Strong organizational skills and the ability to manage multiple requests and projects simultaneously.
- Analytical mindset and familiarity with tracking communication and marketing metrics.
- Proficiency in PowerPoint and Excel.
- Preferred: experience in the insurance, pension, or financial services industries.
- Preferred: experience developing communications for sales teams, brokers, business partners, or distribution channels.
- Preferred: knowledge of CRM systems, marketing automation tools, and messaging platforms.
- Preferred: experience with incentive and commercial relationship campaigns.
Benefits
Comp & perks- Market-competitive salary
- Transportation allowance
- Meal voucher (no payroll deduction and maintained during vacation)
- Food allowance (no payroll deduction, maintained during vacation, plus an additional balance in December)
- Health insurance
- Dental insurance
- Childcare assistance
- Private pension plan
- Funeral assistance (also covering dependents and parents)
- Profit-sharing program (PPR)
- Life insurance
- Gympass
- Psychological, financial, and legal assistance for you and your dependents
- Medical and nutritional counseling
- Happy Day – one day off during your birthday month
- Corporate university
- Extended maternity and paternity leave