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Senior Trade Marketing Analyst
MAG Seguros. Lead strategic projects to attract, activate, and engage insurance brokers, connecting business priorities with Trade Marketing and Commercial strategies .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing end-to-end projects that align with commercial strategies, focusing on broker attraction and engagement. Proficient in developing communication plans, tracking KPIs, and fostering collaboration across multiple teams to drive results.
Highest-signal resume keywords
Project ManagementTrade MarketingKPI MonitoringCommercial Strategy AlignmentStakeholder Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Project ManagementTrade MarketingKPI MonitoringCampaign DevelopmentResults AnalysisAction PlanningPresentation PreparationCommercial StrategyAudience AcquisitionRelationship Building
Soft Skills
CollaborationCommunicationLeadershipStrategic ThinkingProblem Solving
Industry Keywords
Insurance BrokersCommercial FunctionsEngagement CampaignsActivation StrategiesBusiness AdministrationMarketingAdvertisingSales DynamicsRegional OperationsInitiatives Calendar
About the role
Key responsibilities & impact- Lead strategic projects to attract, activate, and engage insurance brokers, connecting business priorities with Trade Marketing and Commercial strategies
- Work closely with commercial leadership and business areas, translating needs into projects, campaigns, and initiatives
- Manage end-to-end projects, from diagnosis and strategy definition through planning, execution, results tracking, and continuous improvement
- Structure and monitor projects to attract new brokers, including journeys, value propositions, campaigns, communication channels, and activation strategies
- Plan and execute commercial, incentive, activation, and engagement campaigns
- Develop communication and activation plans for different stages of the broker journey
- Govern projects by monitoring scope, timelines, priorities, owners, deliverables, and milestones
- Coordinate multiple teams and partners, fostering alignment across Trade Marketing, Sales, Marketing, Communications, Product, Technology, and other stakeholders
- Develop solutions with commercial teams to drive expansion, relationship-building, and results
- Track KPIs and results, turning data into insights, learnings, and improvement recommendations
- Identify opportunities to enhance the broker attraction and relationship journey
- Support annual Trade Marketing planning, the initiatives calendar, commercial priorities, and strategic projects
- Support special projects and initiatives related to new business, expansion, and commercial transformation
- Prepare executive presentations, status reports, and monitoring materials
- Ensure initiatives are aligned with the commercial strategy and brand positioning
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field
- Experience in Trade Marketing, Marketing, Project Management, Communications, or Commercial functions
- Experience managing end-to-end projects involving multiple stakeholders and different workstreams
- Experience with commercial, incentive, activation, relationship-building, or audience acquisition campaigns
- Experience or knowledge in projects focused on attracting, engaging, or expanding commercial networks will be considered an advantage
- Experience working with commercial teams and knowledge of sales dynamics, channels, regional operations, and business audiences
- Knowledge of planning, KPI monitoring, and results analysis
- Experience preparing timelines, action plans, and project monitoring materials
- Experience preparing executive presentations and tracking materials
- Basic to intermediate English proficiency is desirable
Benefits
Comp & perks- Market-competitive salary
- Transportation allowance
- Meal voucher
- Meal and food vouchers with no employee deduction
- Health and dental insurance extended to dependents
- Quality-of-life and well-being program, including access to a nutritionist, physician, and Gympass
- Profit-Sharing Program
- Ongoing development and training through MAG Universidade
- Structured career management program