Director of Creative and Communications

Magic Spoon

. Lead creative and make the work in partnership with the Graphic Designer, including social posts, copy, and PR kits .

Posted 11/6/2026full-timeNew York City • New York • United StatesLead💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong leadership in managing creative teams and executing innovative marketing strategies, with hands-on graphic design skills and a proven track record in PR and influencer marketing. Capable of building brand identity and cultural relevance through collaboration and rapid activation of creative ideas.

Highest-signal resume keywords

Graphic Design SkillsTeam Management ExperiencePR and Earned Media LeadershipInfluencer Program DevelopmentCultural Awareness and Judgment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Graphic DesignCreative DirectionBrand MarketingSocial Media StrategyCultural ActivationsCreative Budget ManagementPortfolio DevelopmentContent Creation

Soft Skills

CollaborationCreative JudgmentAdaptabilityLeadership

Tools & Technologies

After EffectsPremiereCapCut

Industry Keywords

Influencer MarketingPRBrand IdentityDTC BrandsFood and Beverage Marketing

About the role

Key responsibilities & impact

Lead creative and make the work in partnership with the Graphic Designer, including social posts, copy, and PR kits
Art direct the team and maintain a distinct Magic Spoon identity
Generate both large-scale and scrappy creative ideas
Lead and grow a team of three: Graphic Designer, Social Media Manager, and one open role
Run social with the Social Media Manager, including formats, trends, and fast reactions
Own PR and earned media, including the agency partner
Build the influencer and affiliate network
Identify cultural moments and turn them into rapid activations
Partner with Brand & Innovation and Growth on the marketing calendar
Manage freelancers and external partners
Own the creative budget
Report to the CMO

Requirements

What you’ll need

Hands-on graphic design skills, with a portfolio; portfolio must include work you made, not just work you directed
8-10+ years across social, communications, influencer, PR, creative, or brand marketing
At least 3 years managing people, not just projects
Experience running a team as a working manager
Track record of making a brand feel culturally alive and creating breakthrough work
Sharp creative judgment and strong cultural taste
Experience leading PR and earned media, directly or through agency partners
Experience building influencer and creator programs beyond paid one-offs
Comfort moving fast with imperfect information
Strong point of view on internet culture, social platforms, creators, and shareability
Strong collaboration with Brand, Growth, and the wider business
Authorization to work in the United States; employer cannot offer work visa sponsorship
Nice to have: experience in food, beverage, or CPG, especially challenger or DTC-native brands
Nice to have: motion, video editing, or short-form content skills, including After Effects, Premiere, or CapCut
Nice to have: based in NYC
Nice to have: personal social presence or cultural point of view

Benefits

Comp & perks

Competitive salary & equity
Bonus eligibility
100% covered Health, Vision, Dental insurance (50% covered for dependents)
401(k) with company match
Generous parental leave
Flexible vacation
Paid company holidays
Paid sick leave
Catered lunch in office
Dog friendly office
Unlimited cereal