Senior Manager – Comms and Culture

Magic Spoon

. Own how Magic Spoon shows up in culture across social, influencers, affiliates, PR, and earned media .

Posted 9/24/2026full-timeNew York City • New York • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building cultural relevance and brand buzz through social media, PR, and influencer partnerships. Proven ability to lead teams and develop compelling narratives that resonate with audiences and drive engagement.

Highest-signal resume keywords

Social Media StrategyPublic Relations LeadershipInfluencer Program DevelopmentCultural Trend AnalysisTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingCommunicationsInfluencer MarketingEarned MediaCreative JudgmentStorytellingCultural RelevancePartnership DevelopmentSocial Media ManagementCampaign Execution

Soft Skills

CollaborationDecision-MakingAdaptabilityCreativityRelationship Building

Industry Keywords

Food and BeverageCPGDTC-Native BrandsCultural CredibilityCommunity EngagementTastemakersAffiliatesCreatorsBrand PerceptionInternet Culture

Tech Stack

Tools & technologies

React

About the role

Key responsibilities & impact

Own how Magic Spoon shows up in culture across social, influencers, affiliates, PR, and earned media
Build cultural relevance by identifying trends, talent, formats, conversations, and cultural moments
Build brand buzz through integrated social, PR, earned media, influencer, affiliate, partnership, and creative initiatives
Lead Magic Spoon’s PR strategy and agency partner
Find compelling stories and create moments that earn attention beyond owned channels
Build an influencer and affiliate ecosystem of creators, tastemakers, partners, and affiliates
Develop long-term relationships, collaborations, cultural credibility, and community
Build an owned social presence that feels like entertainment rather than advertising
Partner with the Social Media Manager to experiment, react quickly, create recurring formats, and participate in culture
Collaborate with Brand, Growth, and Design to support the marketing and commercial calendar
Make fast decisions on scrappy, low-cost opportunities
Build and lead a team, including the current Social Media Manager and future hires
Report to the CMO

Requirements

What you’ll need

6+ years in social, communications, influencer, PR, or brand marketing, with meaningful experience managing people, not just projects
Track record of making a brand feel culturally alive, with work that broke through, generated conversation, or changed brand perception
Sharp creative judgment and strong taste
Experience leading PR and earned media, directly or through agency partners
Ability to turn brand and business moments into compelling stories
Experience building influencer and creator programs beyond transactional paid partnerships
Understanding of how creators, affiliates, tastemakers, PR, and owned social work together
Comfort operating with speed and imperfect information
Genuine point of view on internet culture, social platforms, creators, and media
Strong collaboration with Brand, Growth, Design, and the broader business
Experience in food, beverage, or CPG, especially challenger or DTC-native brands (nice to have)
Based in or willing to travel to NYC (nice to have)
Personal social presence or point of view demonstrating engagement with culture (nice to have)
Must possess identification proving authorization to work in the United States
Must be unable to require Work Visa sponsorship

Benefits

Comp & perks

Competitive salary & equity
Bonus eligibility
100% covered Health, Vision, Dental insurance (50% covered for dependents)
401(k) with company match
Generous parental leave
Flexible vacation
Paid company holidays
Paid sick leave
Catered lunch in office
Dog friendly office
Unlimited cereal
Work/life balance
Collaboration-focused culture
Flexible decision-making and trust