Director, Digital Marketing

MagicSchool AI

. Build and lead paid and organic acquisition engines .

Posted 10/15/2026full-timeRemote • United States, CanadaLead💰 $155,000 - $205,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing multi-million dollar marketing budgets and driving B2C user acquisition and B2B demand generation through effective digital marketing strategies. Proficient in website strategy, conversion rate optimization, and lifecycle marketing to enhance user engagement and retention.

Highest-signal resume keywords

Director-Level ExperienceSearch Engine MarketingPaid Social CampaignsWebsite Strategy ManagementData Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsBing AdsConversion Rate OptimizationAutomated A/B TestingEmail MarketingB2C User AcquisitionB2B Demand GenerationPerformance ReportingROI-Positive CampaignsLifecycle Marketing

Soft Skills

CollaborationDecision-MakingAccountabilityCoaching

Tools & Technologies

WebflowIterableLookerMetabaseAmplitudeHockeyStack

Industry Keywords

EdTechSaaSDigital MarketingPaid AcquisitionPerformance Marketing

About the role

Key responsibilities & impact

Build and lead paid and organic acquisition engines
Reach and acquire teacher users and school and district partners
Manage a significant budget across paid search, paid social, and display
Run website strategy with a focus on conversion
Shape lifecycle and email programs
Drive B2C signups and adoption through paid digital channels
Generate top-of-funnel leads and pipeline for the B2B sales team
Own website strategy and roadmap, including conversion rate optimization, automated A/B testing, and Webflow publishing
Oversee lifecycle and email marketing strategy to improve activation and retention
Manage and coach paid digital agencies and contractors
Build performance reporting across channels and communicate insights to leaders and partner teams
Partner with Product, Customer Success, Sales, and the wider marketing team
Report to the Chief Marketing Officer

Requirements

What you’ll need

Director-level experience managing a multi-million dollar marketing budget
Several years of hands-on and managerial experience in search engine marketing, including Google Ads and Bing Ads
Record of ROI-positive campaigns across global markets
Deep experience running paid social campaigns, especially on Meta and LinkedIn
Proven ability to drive both B2C user acquisition and B2B demand generation
Experience managing web developers and overseeing website strategy
Data fluency and ability to explain performance data and recommended actions in plain language
Ability to take full accountability for results and drive work from idea through execution
Ability to collaborate across marketing, sales, product, and customer success
Comfort making sound decisions with incomplete information
Alignment with improving education through technology
Nice to have: Iterable or similar lifecycle email platform experience
Nice to have: Webflow, automated A/B testing, and CMS publishing experience
Nice to have: Looker, Metabase, Amplitude, or HockeyStack experience
Nice to have: edtech or mission-driven SaaS background
Nice to have: experience briefing and managing creative production for paid campaigns
Must be authorized to work in the United States or Canada without visa sponsorship

Benefits

Comp & perks

Flexibility of working from home
Unlimited time off
Employer-paid health insurance plans
Dental and vision insurance at very low premiums
Generous stock options vested over 4 years
401k match
Monthly wellness stipend
Work on cutting-edge AI technology impacting educators and students
Mission-driven team focused on efficient and equitable education
Unique culture built on relationships, trust, communication, and collaboration