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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in managing SEA/PPC accounts with a strong focus on Google Ads and Microsoft Advertising. Proficient in developing and executing cross-platform marketing strategies while providing client training and support.
Highest-signal resume keywords
Google Ads ManagementMicrosoft Advertising ExpertisePerformance Max KnowledgeSmart Bidding ExperienceFluent German (C2 Level)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEA/PPC ManagementAccount AuditsMarket AnalysisCross-Platform Strategy DevelopmentAutomated Campaign ManagementConsent Mode KnowledgeEnhanced Conversions UnderstandingGA4 KnowledgeServer-Side TrackingFirst-Party Data Expertise
Soft Skills
Confident NegotiationPresentation SkillsIndependent Working StyleResults-Oriented ApproachAbility to Oversee Multiple Accounts
Tools & Technologies
Google Merchant CenterChannableChannelPilotMS Office (Excel, PowerPoint, Word)AI KitMeta Ads (Advantage+)LinkedIn AdsTikTok KnowledgePinterest Knowledge
Industry Keywords
Paid Media ConceptsDigital MarketingHybrid Work SetupClient Portfolio ManagementIn-House Training
About the role
Key responsibilities & impact- Independently manage and advise a portfolio of clients, both digitally and in person
- Take responsibility for strategy and results
- Develop paid media concepts, market analyses, and account audits for Google Ads and Social Ads
- Build and continuously develop cross-platform accounts across the entire funnel
- Manage automated platform features such as Smart Bidding, Performance Max, and AI Max on Google, as well as Advantage+ on Meta
- Support the design and further development of tracking setups
- Advise clients on Consent Mode, Enhanced Conversions, and the Meta Conversions API (CAPI)
- Present planned measures and concepts to clients
- Conduct in-house training sessions for clients
- Provide professional guidance to working students and trainees
- Use the internal AI Kit for analysis, reporting, and creative iteration
Requirements
What you’ll need- Several years of professional experience in SEA/PPC, ideally around five years
- Demonstrable success in managing accounts
- Very strong knowledge of Google Ads and Microsoft Advertising
- Knowledge of Performance Max, Demand Gen, and AI Max for Search
- Experience with Smart Bidding and managing automated campaigns
- Experience with Google Merchant Center, Channable, or ChannelPilot
- Confident manner in negotiations and presentations
- Independent, reliable, and results-oriented working style
- Ability to oversee multiple accounts
- Cross-channel mindset and understanding of holistic online marketing strategies
- Very good knowledge of MS Office, especially Excel, PowerPoint, and Word
- Fluent German, both written and spoken (C2 level)
- Good English is an advantage
- Willingness to work in a hybrid setup and be present in the Augsburg office two days per week
- Paid social experience, particularly Meta Ads including Advantage+ and LinkedIn Ads, is an advantage
- Knowledge of TikTok or Pinterest is an advantage
- Knowledge of GA4, Google Merchant Center, Consent Mode, server-side tracking, and first-party data is an advantage
Benefits
Comp & perks- Flexible working hours
- Mobile working
- Workations
- Individual professional development opportunities
- Conferences
- Company celebrations
- Team events
- WorkLifePortal supporting mental and physical well-being
- Company pension plan, including an employer contribution
- JobRad
- Corporate Benefits
- Complimentary drinks, snacks, fruit, and muesli at the MAI offices