Senior Email Marketing Manager

MailerLite

. Manage email campaigns from creation and writing through launch, measurement, and optimization .

Posted 10/9/2026full-timeRemoteSenior💰 $50,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email marketing strategies, including campaign management, list growth, and performance analysis, with a strong focus on content creation and optimization using MailerLite or similar platforms.

Highest-signal resume keywords

Email Marketing ManagementList Growth StrategiesMailerLite ProficiencyContent Creation and OptimizationSegmentation and Lead Magnet Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ManagementCopywritingPerformance MeasurementKPI DefinitionEmail List SegmentationAutomation BuildingContent Review and ImprovementEmail Deliverability StandardsLanding Page DevelopmentEmail Marketing Analytics

Soft Skills

Strong Writing SkillsEditorial EyeCuriosity About Email MarketingCollaboration with WritersBriefing Skills

Tools & Technologies

MailerLiteEmail Service Providers (ESPs)Marketing Automation ToolsAnalytics PlatformsContent Management Systems

Industry Keywords

SaaS MarketingEmail Marketing Best PracticesLead GenerationAudience SegmentationEmail Performance Analysis

About the role

Key responsibilities & impact

Manage email campaigns from creation and writing through launch, measurement, and optimization
Build and nurture automations to convert prospects into customers and maintain existing automations
Own lead magnets end to end, including ideation, copywriting or writer briefing, and updates
Identify email list-growth opportunities and build forms, pop-ups, and landing pages
Organize and maintain MailerLite accounts, segmentation, interest groups, and audience-specific messaging
Partner with writers to brief and produce blog content
Review and improve existing email-marketing content and develop advanced topics
Develop original email-marketing angles to earn citations and search-engine attention
Measure performance, define KPIs, analyze campaigns, and implement improvements
Maintain deliverability standards and industry best practices
Monitor email marketing features, research, trends, and community discussion, turning insights into content and strategy
Coordinate with the Email Lifecycle Manager to align marketing and product/lifecycle email

Requirements

What you’ll need

4+ years of hands-on experience in email marketing, ideally in a SaaS company where email was a core growth channel
Strong writing portfolio demonstrating personally written newsletters or campaigns that performed well
Proven experience growing an email list organically
Experience building segmentation and creating lead magnets
Sharp editorial eye and ability to improve others' content
Genuine, ongoing curiosity about email marketing
Comfortable writing hands-on and briefing others
Experience with MailerLite or other ESPs
4h overlap with CET time zone
Complete application including a published MailerLite landing page URL
Video response of maximum 3 minutes
Up-to-date LinkedIn profile

Benefits

Comp & perks

Remote-first culture with the team working remotely from all over the world
International health insurance provided with coverage in most countries
Monthly healthcare payout available in select countries where coverage is limited
Company-paid retreats once per year
31 days of vacation per year
12 paid sick days per year
4 creative days, one paid day off per quarter
12 parental days per year
100% paid parental leave when welcoming a new child through birth or adoption
Joy Budget starting at $1,000 per year and increasing over time
MacBook and other tools to do the job efficiently