Senior Email Marketing Specialist

MailerLite

. Manage email campaigns from creation and writing through launch, measurement, and optimization .

Posted 10/5/2026full-timeRemoteSenior💰 $50,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing strategies, including campaign management, automation, and performance analysis. Proficient in building segmentation and lead magnets to enhance email list growth and engagement.

Highest-signal resume keywords

Email Marketing ManagementLead Magnet DevelopmentSegmentation CreationMailerLite ProficiencyPerformance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign CreationAutomation BuildingContent ImprovementKPI DefinitionEmail List GrowthCopywritingEmail Deliverability StandardsAudience SegmentationBlog Content ProductionEmail Marketing Trends

Soft Skills

Strong Writing SkillsCuriosity About Email MarketingCollaboration with WritersAttention to DetailAdaptability to New Approaches

Tools & Technologies

MailerLiteEmail Service Provider (ESP)Landing Page BuildersForms and Pop-ups

Industry Keywords

SaaSEmail Marketing Best PracticesCampaign MeasurementAudience TailoringContent Strategy

About the role

Key responsibilities & impact

Manage email campaigns from creation and writing through launch, measurement, and optimization
Build and nurture automations that convert prospects into customers
Maintain and update existing automations
Own lead magnets end to end, including ideation, copywriting or writer briefing, and maintenance
Identify email list growth opportunities
Build forms, pop-ups, and landing pages to convert visitors into subscribers
Organize and maintain MailerLite accounts
Build segmentation and interest groups and tailor messaging, tone, and cadence to audience segments and industries
Partner with writers to brief and produce blog content
Review and improve existing email-marketing content and develop advanced topics
Develop original email-marketing angles that attract citations and search-engine attention
Measure performance, define KPIs, analyze campaigns, and implement improvements
Maintain deliverability standards and industry best practices
Monitor email marketing features, research, trends, and community discussions and apply insights to content and strategy
Coordinate with the Email Lifecycle Manager to keep marketing and product/lifecycle email consistent without overlap

Requirements

What you’ll need

4+ years of hands-on experience in email marketing
Ideally experience in a SaaS company where email was a core growth channel
Strong writing portfolio demonstrating personally written newsletters or campaigns that performed well
Proven experience growing an email list organically
Experience building segmentation and creating lead magnets
Sharp editorial eye and ability to substantially improve content
Genuine, ongoing curiosity about email marketing and willingness to test new approaches
Comfortable writing hands-on and briefing others
Experience with MailerLite or another ESP
4 hours of overlap with the CET time zone

Benefits

Comp & perks

Remote-first culture with the team working remotely from all over the world
International health insurance with coverage in most countries
Monthly healthcare payout available in select countries where coverage is limited
Company-paid retreats once per year
31 days of vacation per year
12 paid sick days per year
4 creative days, one paid day off per quarter
12 parental days per year
100% paid parental leave for birth or adoption
Joy Budget starting at $1,000 per year and increasing over time
MacBook and other tools to work efficiently