Team Lead, CRM / Email Marketing

MAILODY GmbH

. Lead a team of 3–5 Account Managers, both functionally and disciplinarily .

Posted 10/15/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email marketing and CRM management, with a strong focus on Klaviyo and client account performance. Capable of leading teams, providing coaching, and effectively communicating with senior decision-makers in both German and English.

Highest-signal resume keywords

Email MarketingKlaviyoCRM ManagementTeam LeadershipClient Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCRM ManagementKlaviyoBrazeEmarsysBloomreachSalesforce Marketing CloudAccount ManagementPerformance AnalysisChurn Risk Identification

Soft Skills

Team DevelopmentCoachingFeedback DeliveryCommunicationMentoring

Tools & Technologies

KlaviyoCRM SystemsEmail Marketing Platforms

Industry Keywords

E-commerceAgency ExperienceClient AccountsOnboardingOffboarding

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead a team of 3–5 Account Managers, both functionally and disciplinarily
Conduct structured weekly 1:1 meetings and take responsibility for team well-being
Support employee development through training, feedback, and structured onboarding
Own the development and performance of a portfolio of approximately 6–8 of the most demanding client accounts
Serve as a senior-level point of contact for decision-makers and proactively introduce relevant topics in client calls
Identify churn risks early, decide on appropriate countermeasures, and return at-risk accounts to a growth trajectory
Act as the team’s subject-matter escalation point, with responsibility for Klaviyo and CRM architecture
Provide functional coaching to Account Managers and help expand their capabilities
Own a company-wide employee process, such as onboarding or offboarding
Align standards with other Key Account Managers and actively share learnings

Requirements

What you’ll need

At least 3–4 years of experience in email marketing or CRM, ideally including experience in an agency or e-commerce environment
Extensive hands-on experience with Klaviyo or a comparable platform (Braze, Emarsys, Bloomreach, Salesforce Marketing Cloud)
Proven ability to build complex setups independently, rather than merely supporting them
Initial leadership or mentoring experience
Confident communicating with senior decision-makers, including managing directors and heads of marketing
Native-level German
Good written and spoken English
Residence in Germany (mandatory for tax and social security purposes)

Benefits

Comp & perks

Permanent employment contract
Clarity about your career path through a clearly defined level matrix
Genuine feedback through semi-annual development reviews
Salary based on a structured system rather than negotiation skills
Leadership training with an external coach
100% remote work from anywhere in Germany
Regular team offsites and workations
MacBook and additional hardware as needed
€50 monthly benefits card after the probationary period