Lead Manager, Sustainer Giving

Make-A-Wish America

. Develop and own the annual national sustainer giving strategy and program roadmap .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $70,000 - $85,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing national sustainer giving strategies, with a strong focus on audience segmentation, channel-agnostic messaging, and performance analysis. Proficient in managing cross-channel campaigns and collaborating with diverse teams to achieve fundraising goals.

Highest-signal resume keywords

Direct-Response FundraisingSustainer Giving ProgramsChannel-Agnostic StrategyAnalytical SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience SegmentationPerformance AnalysisForecast DevelopmentBudget PlanningCampaign Tracking

Soft Skills

Excellent Communication SkillsRelationship BuildingCollaborationAdaptabilityTime Management

Tools & Technologies

Salesforce Marketing CloudFundraise UpLuminate OnlineMicrosoft Office

Industry Keywords

Nonprofit ExperienceRecurring GivingAcquisition StrategiesRetention StrategiesStewardship Strategies

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and own the annual national sustainer giving strategy and program roadmap
Establish audience segmentation and differentiated messaging across the sustainer lifecycle
Identify acquisition, conversion, retention, reactivation and upgrade opportunities
Define the giving threshold and experience for sustainers transitioning into the midlevel program
Monitor recurring giving trends, best practices, innovations and investment opportunities
Translate strategy into channel-specific briefs and campaign direction across direct mail, paid media, email, SMS and telemarketing
Serve as the primary sustainer subject matter expert for channel managers and agency partners
Review and provide strategic feedback on creative, copy, offers and audience selection
Build relationships with direct mail, digital, data and other agency partners
Advise chapters on sustainer strategy, national standards, audience approaches and best practices
Collaborate with Integrated Fundraising and Development teams to align sustainer priorities with fundraising goals
Lead analysis and reporting on acquisition, recurring revenue, retention, reactivation, average gift, upgrades and lifetime value
Develop performance reporting, forecasts, investment recommendations and budget planning inputs
Develop and manage a cross-channel testing roadmap
Partner with Data and Operations teams on gift processing, reporting, audience selection and campaign tracking
Perform other related duties as assigned

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business or a related field, or an equivalent combination of education and relevant experience
Minimum of five years of experience in direct-response fundraising or marketing, including at least two years supporting sustainer or recurring giving programs
Demonstrated experience working in a cross-functional or matrixed environment
Experience managing or collaborating with external agencies or vendors required
Knowledge of sustainer or recurring giving programs, including acquisition, conversion, retention, reactivation, upgrade and stewardship strategies
Ability to develop channel-agnostic strategy across direct mail, paid media, email, SMS, telemarketing and other direct-response channels
Strong analytical skills; ability to interpret performance, identify trends, develop forecasts and present recommendations
Excellent written and verbal communication skills
Strong project management skills and ability to manage multiple workstreams and deadlines in a remote environment
Proficiency in Microsoft Office applications
Experience with fundraising CRM, payment, or marketing automation platforms such as Salesforce Marketing Cloud, Fundraise Up or Luminate Online preferred
Prior nonprofit experience preferred
Ability to work in a fully remote environment
Authorized to work for any employer in the U.S.; no employment visa sponsorship
Some travel required, up to 10%
May occasionally work evenings and weekends

Benefits

Comp & perks

Comprehensive benefit package effective day 1: Medical, Vision, Dental, Wellness
Annual incentive potential
Health Savings Account and Flexible Spending Account options
Health Reimbursement Account fully funded by Make-A-Wish America
Short Term Disability, Long Term Disability and Life Insurance
Additional insurance plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo
401(k) Retirement Savings Plan with 5% match after one year of service
Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program
Laptop, 24” monitor, and docking station/adaptor provided to new hires
Competitive PTO starting at 15 days, with enhanced time off for senior roles
10 Sick Days
11 Paid Holidays
2 Volunteer Days after one year of service
2 Personal Days accrued annually
Parental Leave
Employee Awards and Recognition Programs
Individual and Leadership Development
Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets
Monthly premiums paid for the employee for vision, dental, and short/long term disability