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Maker Lab

Freelance Social Copywriter

Maker Lab

. Plan, refine and execute social content strategy for the SEA market, including always-on content, campaigns, employee advocacy and influencer programs .

Posted 10/5/2026part-timeSingapore • SingaporeSeniorLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media strategy and management, with a strong focus on content development, stakeholder engagement, and performance analysis. Proven ability to lead projects and manage influencer relationships in the B2B technology space.

Highest-signal resume keywords
Social Media StrategyProject ManagementInfluencer Relationship ManagementContent DevelopmentStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Social Media ManagementCopywritingContent CurationPerformance AuditingEditorial Calendar Planning
Soft Skills
Strategic ThinkingCreative ThinkingEffective CommunicationTeam CollaborationAttention to Detail
Tools & Technologies
SprinklrAdobe Photoshop
Industry Keywords
B2BTechnologySocial AmplificationEmployee AdvocacyMarket Fit

About the role

Key responsibilities & impact
  • Plan, refine and execute social content strategy for the SEA market, including always-on content, campaigns, employee advocacy and influencer programs
  • Advise internal and external stakeholders on social amplification efforts and plans
  • Lead, source and execute social content development and curation, including editorial calendar planning, copywriting, basic design using predefined templates and brand guidelines, and publishing on Facebook and Twitter
  • Ensure social media activities are fit-for-market, meet local needs and capture local nuances
  • Preserve the client’s brand across social media copy, creatives and other engagement formats
  • Review and report owned-content performance and learnings, and share best practices and competitive intelligence
  • Lead performance audits and reviews and direct APAC social media and engagement strategies and tactics
  • Build and manage influencer relationships in APAC to support authentic advocacy and brand love
  • Act as strategist, project manager and community manager for a global technology leader

Requirements

What you’ll need
  • Degree in Business, Communications, Marketing preferred, or equivalent industry experience
  • 8+ years of experience in tech, marketing or related industry
  • Proven track record in social media strategy and management
  • Strategic and creative thinking ability
  • Ability to influence diverse stakeholders and galvanise them on the social agenda and mission of the brand
  • Ability to work with local and geographically dispersed stakeholders to deliver clear instructions and directions
  • Solid project management experience with attention to detail
  • Experience with social media publishing tools like Sprinklr
  • Working knowledge of Adobe Photoshop
  • Ability to communicate effectively in written and verbal forms
  • Passion for working as part of a larger team
  • Exceptional verbal and written English communications and presentation skills
  • Background in B2B/technology space preferred