Growth Marketing Specialist

Maker Lab

. Manage a scalable marketing communications platform through strategic and data-led CRM programmes and product feature roll-outs .

Posted 10/6/2026full-timeSingapore • SingaporeMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing communications platforms, with a strong focus on CRM programs, content creation, and performance analytics. Proficient in leveraging data-driven insights for campaign optimization and stakeholder management in high-growth technology environments.

Highest-signal resume keywords

5+ Years Of CRM Marketing ExperienceEmail And Push Notification MarketingSQL For Growth And Marketing AnalyticsProject Management SkillsExceptional Verbal And Written Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM MarketingEmail MarketingPush Notification MarketingIn-App MarketingContent CreationData AnalysisCampaign ManagementProject ManagementCopywritingKPI Reporting

Soft Skills

Critical ThinkingAttention To DetailAgilityStakeholder ManagementCoordination

Tools & Technologies

Marketing Automation ToolsAnalytics PlatformsContent Management SystemsEmail Marketing SoftwareMobile App Marketing Tools

Industry Keywords

FintechGrowth MarketingData-Driven Decision MakingHigh-Growth TechnologyMatrix Organizations

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Manage a scalable marketing communications platform through strategic and data-led CRM programmes and product feature roll-outs
Plan and develop a monthly content calendar for push notifications, email, and in-app communications
Manage intake of content suggestions from internal stakeholders, including feature and marketing teams
Project-manage content creation, including message positioning, copy strings, asset creation, target group development, and engineering requirements
Own communications from inception through deployment for push notifications, emails, and in-app messages
Set up scripts for upload, create target lists, QA test communications through pre-production channels, and schedule final communication pushes
Report performance using click-through rates and down-funnel metrics, collaborating with analytics on KPI reporting
Manage stakeholder expectations and meet key deadlines

Requirements

What you’ll need

BA/BS degree, or in lieu of degree, relevant work experience
5+ years of email, push notification and in-app marketing, CRM, or marketing campaign management experience
Experience working in high-growth, technology led matrix organisations, ideally with some fintech exposure
Experience with mobile app and growth marketing / hacking desired
Experience with CRM marketing technology preferred
Previous experience on using SQL for growth and marketing analytics
Able to clearly coordinate and provide information to the cross-functional teams
Data-driven, being able to convert data into high value business decisions and campaign optimisations
A critical thinker who uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
Able to independently start projects and is agile and able to learn and quickly adapt to changes
Proven ability to balance multiple priorities and strong attention to detail
Exceptional analytical, project and stakeholder management skills
Copywriting skills are desired
Exceptional verbal and written English communications and presentations skills and, ideally, fluent in another Asian language to support with the projects spanning across JAPAC.