Marketing Manager, Field Marketing

Maker Lab

. Lead the strategy and execution of account-based marketing programmes across Thailand and Indonesia, spanning digital campaigns, workshops, executive engagements, partner activations and targeted events .

Posted 10/19/2026full-timeBangkok • ThailandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading account-based marketing programmes, with a strong focus on B2B technology marketing and demand generation. Proficient in project management, data analysis, and localization strategies for the Thailand market.

Highest-signal resume keywords

Account-Based Marketing (ABM)B2B Technology MarketingProject ManagementData AnalysisThai Language Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ReportingICP DevelopmentAccount PlanningExecutive ProgrammesPartner Co-MarketingPerformance MeasurementMarketing AutomationDigital CampaignsContent Development

Soft Skills

Problem SolvingCommunication SkillsSelf-StarterCuriositySolutions-Oriented

Tools & Technologies

SalesforceMarketo

Industry Keywords

Enterprise TechnologySEA Market KnowledgeLocalisationStakeholder ManagementEngagement Strategies

About the role

Key responsibilities & impact

Lead the strategy and execution of account-based marketing programmes across Thailand and Indonesia, spanning digital campaigns, workshops, executive engagements, partner activations and targeted events
Partner with sales, marketing and regional leadership to translate account and industry insights into integrated campaigns that build engagement, demand and pipeline
Adapt global paid media, content and campaign assets for local markets
Build and manage content partnerships and co-marketing initiatives with external partners
Own programmes end to end, from planning and briefing through delivery, post-campaign analysis and ROI reporting
Manage timelines, agencies, vendors and stakeholders
Use Salesforce and Marketo data to analyse account engagement, identify opportunities and inform marketing decisions
Collaborate with Brand, Social, PR, Customer References and Government Relations teams
Develop messaging, content and talk tracks for target audiences and buying groups
Lead Thai localisation across internal teams and external vendors
Track and report programme performance across engagement, meetings, opportunities and pipeline
Support wider SEA initiatives, including AI-focused campaigns and regional flagship moments
Anticipate gaps, solve problems and keep programmes on track as priorities shift

Requirements

What you’ll need

BA/BS degree or equivalent experience
6+ years of experience in B2B technology marketing, field marketing, demand generation or a related discipline
Proven track record of leading ABM programmes for enterprise technology audiences and strategic accounts
Strong understanding of the enterprise technology buying journey, with the ability to connect marketing activity to business and pipeline outcomes
Experience working across Thailand and/or Indonesia, with broader SEA market knowledge highly valued
Strong project management skills, with a track record of delivering multiple concurrent programmes to tight timelines
Strong analytical capabilities, with experience using CRM, marketing automation and campaign reporting tools to measure performance and derive insights
Comfortable communicating complex technical concepts clearly and compellingly to both technical and business audiences
Experience with ICP development, buying groups, account planning, executive programmes and partner co-marketing is a strong plus
A curious, self-starting and solutions-oriented approach, with the confidence to work independently and bring structure to ambiguous situations
Exceptional verbal and written English communication and presentation skills
Strong Thai language proficiency and ability to manage and support localisation for the Thailand market