Marketing Manager – Performance Marketing

Maker Lab

. Translate high-level product strategies into comprehensive and actionable media briefs .

Posted 10/6/2026contractRemote • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Performance Marketing and Paid Media Operations, with a strong focus on driving bottom-of-funnel conversions through data-driven strategies and effective media buying. Proficient in managing complex forecasting, A/B testing, and collaborating with cross-functional teams to optimize campaign performance.

Highest-signal resume keywords

Performance MarketingPaid Media OperationsGoogle AdsA/B TestingData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingPaid Media OperationsA/B TestingData AnalysisForecastingBudget ManagementMedia BuyingPerformance NarrativesDigital Marketing ComplianceLearning Agenda Management

Soft Skills

Verbal CommunicationWritten CommunicationPresentation SkillsCollaborationAccountability

Tools & Technologies

Google AdsGoogle SheetsExcelAnalytics ToolsData Visualization Tools

Industry Keywords

Consumer ElectronicsE-commerceDigital MarketingMedia AgenciesAPAC Market

About the role

Key responsibilities & impact

Translate high-level product strategies into comprehensive and actionable media briefs
Serve as the central point of contact for media agency activation and operations teams to ensure flawless campaign execution
Develop and manage multi-channel traffic and conversion forecasts
Monitor real-time investment pacing and identify opportunities for optimisation or anomaly resolution
Track GStore inventory and flag out-of-stock risks
Own the Learning Agenda roadmap
Coordinate A/B testing, experimentation, and creative refreshes with agency partners
Document test results and integrate learnings into overarching strategy
Consolidate complex performance data across the digital stack
Create data-driven narratives on traffic and sales performance
Establish regular Direct Response reporting for leadership and cross-functional stakeholders
Provide key learnings and strategic recommendations
Define methods and timelines for strategic implementation
Coordinate product, marketing, and sales teams
Ensure digital marketing activities comply with internal policies, privacy regulations, and brand safety guidelines

Requirements

What you’ll need

BA/BS degree or equivalent experience
6+ years of experience in Performance Marketing or Paid Media Operations, with a documented track record of driving bottom-of-funnel conversions (sales/activations)
Hands-on experience or deep oversight of performance media buying via platforms like Google Ads (Search, Display, YouTube)
Experience designing and managing structured Learning Agendas (A/B testing, incrementality testing)
Advanced proficiency in Google Sheets/Excel and the ability to synthesise raw data into performance narratives
Proven ability to manage complex forecasting and budget pacing for high-spend accounts
Experience working directly with media agencies, including writing briefs and holding teams accountable to KPIs and pacing
Experience in the consumer electronics industry or high-volume e-commerce
Expert-level knowledge of full-stack media platforms
Familiarity with analytics and data visualisation tools for building automated performance dashboards
Experience managing media across multiple markets
Exceptional verbal and written English communication and presentation skills
Ability to work in an APAC-friendly time zone, starting at 5:30 a.m. IST