Marketing Manager – Scaled Expansions

Maker Lab

. Lead end-to-end consumer and retail marketing communications for a major technology brand in the Singapore market .

Posted 10/15/2026full-timeKuala Lumpur • MalaysiaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer and retail marketing communications, with a strong focus on developing and executing marketing strategies tailored for the Singapore market. Proven ability to manage stakeholder relationships, coordinate product launches, and create exceptional customer experiences in a fast-paced environment.

Highest-signal resume keywords

Consumer MarketingRetail MarketingOmnichannel MarketingProgramme ManagementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentMarket AnalysisProduct Launch ManagementCampaign Asset DevelopmentBrand Compliance Management

Soft Skills

Problem SolvingInfluencing ChangeNegotiation SkillsCommunication SkillsCollaboration

Certifications & Qualifications

BA/BS Degree

Industry Keywords

Consumer InsightsRetail PartnershipsDigital Retail InnovationsMarketing GuidelinesCustomer Experience

About the role

Key responsibilities & impact

Lead end-to-end consumer and retail marketing communications for a major technology brand in the Singapore market
Collaborate with the Singapore marketing lead to understand retail and carrier partner challenges and contribute to solutions
Localise and develop launch and campaign assets with internal teams and agency partners
Collaborate with distribution partners to ensure readiness for launches and campaigns
Assess and consolidate marketing asset requirements, including localisation of brand, retail and client assets
Serve as key point of contact for internal and external stakeholders
Track launch workstreams and ensure seamless coordination
Ensure product launch readiness for third-party retail and client partners
Coordinate planning and execution of merchandising assets for in-store and online touchpoints
Communicate brand guidelines to external partners and ensure launch compliance
Manage legal and brand approvals
Help define online and offline marketing guidelines and deliverables for Singapore
Work with regional and global counterparts on strategy and execution
Represent users and retailers in Singapore and lead digital retail innovations to meet local needs

Requirements

What you’ll need

BA/BS degree preferred
8+ years of experience in consumer marketing, retail marketing or omnichannel marketing
Proficiency in developing comprehensive marketing strategies and business plans
Ability to analyse customer and market insights and assess the effectiveness of marketing spend
Ability to plan and manage initiatives at strategic and operational levels
Experience successfully launching new products in the market
Passion for retail and a track record of creating exceptional customer experiences
Ability to navigate ambiguity and uncertainty, solve problems and scale effectively within a large organisation
Ability to influence change and negotiate cross-functionally and with external parties
Strong programme management capabilities
Excellent stakeholder management and partnership skills
Ability to work in a fast-paced, deadline-driven, tech-focused environment
Exceptional verbal and written English communication and presentation skills