Marketing Manager – Scaled Expansions

Maker Lab

. Collaborate with the Singapore marketing lead to understand challenges faced by retail and carrier partners and contribute to solutions .

Posted 10/15/2026full-timeRemote • MalaysiaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer marketing and omnichannel strategies, with a strong focus on stakeholder management and collaboration. Proven ability to analyze market insights and drive effective marketing initiatives in a fast-paced environment.

Highest-signal resume keywords

Consumer Marketing ExperienceStakeholder ManagementProgramme ManagementMarketing Strategy DevelopmentExceptional Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyBusiness PlanningMarket AnalysisCampaign DevelopmentRetail MarketingOmnichannel MarketingCustomer Experience DesignDigital Retail Innovations

Soft Skills

Problem SolvingFlexibilityInfluencing ChangeNegotiation Skills

Certifications & Qualifications

BA/BS Degree

Industry Keywords

RetailConsumer InsightsBrand GuidelinesMerchandising AssetsLaunch Campaigns

About the role

Key responsibilities & impact

Collaborate with the Singapore marketing lead to understand challenges faced by retail and carrier partners and contribute to solutions
Work with internal teams and agency partners to localise and develop launch and campaign assets
Collaborate with distribution partners to ensure readiness for launches and campaigns
Assess and consolidate marketing asset requirements for effective launch campaigns
Serve as the key point of contact for internal and external stakeholders, tracking launch workstreams and ensuring coordination
Ensure product launch readiness for third-party retail and client partners
Coordinate planning and execution of merchandising assets for in-store and online touchpoints
Communicate brand guidelines to external partners and manage legal and brand approvals
Define guidelines and deliverables for online and offline marketing in Singapore with regional and global counterparts
Represent users and retailers in Singapore, showcasing and leading digital retail innovations

Requirements

What you’ll need

BA/BS degree preferred
8+ years of experience in consumer marketing, retail marketing or omnichannel marketing
Proficient in developing comprehensive marketing strategies and business plans
Ability to analyse customer and market insights and assess the effectiveness of marketing spend
Ability to plan and manage initiatives at both strategic and operational levels
Passion for retail and a track record of creating exceptional customer experiences
Flexibility and ability to navigate ambiguity and uncertainty, solve problems and scale effectively within a large organisation
Ability to influence change and negotiate cross-functionally and with external parties
Strong programme management capabilities, stakeholder management and partnership skills
Ability to work in a fast-paced, deadline-driven, tech-focused environment
Exceptional verbal and written English communication and presentation skills