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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing and project management, with a strong ability to lead multi-stakeholder initiatives and optimize campaign performance through data-driven strategies. Proficient in developing impactful creative briefs and collaborating with cross-functional teams to achieve marketing objectives.
Highest-signal resume keywords
Growth MarketingProject ManagementA/B Testing StrategiesStakeholder ManagementCreative Brief Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementMedia PlanningExperiment DesignData-Driven Decision-MakingLocalisation of Campaigns
Soft Skills
CollaborationInfluencing StrategyVerbal CommunicationWritten CommunicationPresentation Skills
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Consumer-Facing IndustryConsultanciesInternet-Based ProductCross-Functional TeamsMarketing Operations
About the role
Key responsibilities & impact- Support growth marketing, GTM planning and programme management for the client and its service in the region
- Project manage and execute growth marketing campaigns, including brief development, media planning, experiment design, and reporting results and learnings
- Lead localisation of campaigns across the region and work with agencies to develop and localise creative assets across multiple markets
- Project manage localisation reviews of global and regional growth campaigns
- Manage multiple stakeholders and provide regular status updates to cross-functional marketing teams
- Support team operations, including the rhythm of business and capacity planning
- Collaborate with global, country, and cross-functional teams and external agencies
- Translate campaign objectives into impactful creative briefs and align media strategy with creative execution
- Lead development and execution of A/B testing strategies to optimise campaign performance and creative effectiveness
Requirements
What you’ll need- Bachelor's degree or equivalent practical experience
- 6+ years of marketing experience, including multi-stakeholder management across markets
- Industry experience working in the consumer-facing industry, consultancies, or an internet-based product or service
- Experience in growth marketing as well as project and campaign management
- Strategic mindset and continuous curiosity, with a unique combination of data-driven decision-making and pragmatic bias for action
- Demonstrated talent at building strong collaborative partnerships with cross-functional teams and being adept at influencing strategy and investments with insights and data
- Exceptional verbal and written English communication and presentation skills