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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy, content creation, and community management, with a strong focus on analytics and project management to drive brand engagement and marketing effectiveness.
Highest-signal resume keywords
Social Media StrategyContent CreationProject ManagementSocial Media AnalyticsInfluencer Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementContent StrategyCommunity ManagementLocalised Content CreationCopywritingTracking and ReportingPaid Media ManagementData AnalysisCampaign ManagementEnd-to-End Project Management
Soft Skills
CommunicationCollaborationCreative ThinkingStakeholder ManagementProblem Solving
Tools & Technologies
SprinklrHootsuiteSprout Social
Industry Keywords
Digital MarketingAdvertisingSocial MarketingInfluencer ProgramsSoutheast Asia MarketGlobal BrandsTechnology Space
About the role
Key responsibilities & impact- Develop and manage social marketing activities for Southeast Asia, including always-on content, campaigns and influencer programs
- Manage and organize the social editorial calendar and oversee copy, creative assets and publishing across owned social channels
- Liaise with internal stakeholders to source images, videos, copy and design assets
- Manage digital or on-ground events to deliver product messages in controlled and exclusive forums
- Work with agencies to generate creative ideas and validate social media strategy before, during and after campaigns and programmes
- Provide strategic social media expertise and generate local-market ideas for integrated marketing plans
- Turn data into insights and build narratives for social media campaigns and country-specific marketing initiatives
- Identify and escalate brand concerns and opportunities and pitch innovative ideas to drive engagement and community
- Partner with cross-functional teams on social strategy and execution to strengthen brand presence and end-user engagement
- Manage analytics, track audience growth and generate campaign-specific metrics
- Build and manage influencer relationships across verticals to increase authentic advocacy and brand love
- Collect and share social-community insights and trends to improve future campaigns
Requirements
What you’ll need- Degree in Business, Commerce, or Marketing preferred, or equivalent industry experience
- 6+ years of experience in marketing, advertising or related industry
- Preferably both agency and in-house experience, managing social presence and strategy for global brands, ideally in the technology space
- Experience as a Social Media Strategist, Digital Strategist, Social Media Manager and/or Social Media Marketing Manager while working with external creative and social agencies
- Prior experience managing end-to-end social media projects from strategy to execution, including localised content creation and copywriting, community management, localisation, tracking and reporting
- Strong technical knowledge of social platforms, paid media, content strategy and community management
- Solid project management experience managing complex and dynamic social projects from start to finish and coordinating communication and assets across multidisciplinary stakeholders
- Proficient understanding of social media analytics
- Experience with social media publishing tools such as Sprinklr, Hootsuite or Sprout Social
- Prior experience communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging