Senior Social Media Strategist

Maker Lab

. Develop and manage comprehensive social marketing activities across multiple Southeast Asian markets .

Posted 11/11/2026full-timeRemote • IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing comprehensive social marketing strategies across Southeast Asian markets, with a strong focus on campaign management, paid media planning, and performance optimization. Proven ability to collaborate with cross-functional teams and build relationships with B2B influencers to drive product KPIs.

Highest-signal resume keywords

Social Media StrategyCampaign ManagementPaid Media PlanningProject ManagementAudience Targeting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningPerformance MeasurementBudget ManagementContent DevelopmentCommunity Management

Soft Skills

Attention to DetailVerbal CommunicationWritten CommunicationPresentation Skills

Tools & Technologies

SprinklrHootsuiteSprout Social

Industry Keywords

Social MarketingB2B InfluencersRegional ExecutionMedia StrategyCultural Relevance

About the role

Key responsibilities & impact

Develop and manage comprehensive social marketing activities across multiple Southeast Asian markets
Lead end-to-end campaign management from strategic planning and briefing through execution, optimisation, and performance reporting
Lead social strategies driving product KPIs including downloads, sign-ups, and lead generation
Oversee the regional social editorial calendar and production of copy and creative assets
Act as day-to-day strategic lead for agency partners
Develop and oversee paid media plans, including channel selection, audience targeting, media budget allocation, and campaign flighting
Coordinate media buying activities with agency partners
Drive localisation of regional best practices into culturally relevant creative
Use social listening and analytics to identify trends and opportunities
Build and nurture relationships with B2B influencers and creators
Collaborate with Marketing, PR, and Analytics teams
Consolidate community insights and campaign metrics into strategic recommendations

Requirements

What you’ll need

BA/BS degree or equivalent experience
7+ years of experience in marketing, advertising, or social media strategy
Experience with agency and in-house work for global technology brands
Proven track record managing end-to-end social projects from concept through regional execution
Experience in campaign planning, execution, budget management, optimisation, and performance measurement
Experience in paid media planning and buying across social platforms
Knowledge of media strategy, channel mix, audience targeting, budget allocation, and campaign optimisation
Technical knowledge of social platforms, paid media strategy, content development, and community management
Project management experience coordinating assets and communications across geographically dispersed, multidisciplinary stakeholders
Proficiency with social media publishing and analytics tools such as Sprinklr, Hootsuite, or Sprout Social
Exceptional attention to detail
Exceptional verbal and written English communication and presentation skills