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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing social media strategies that drive engagement and growth, leveraging emerging AI tools and social platforms. Proven ability to manage diverse teams and stakeholders while ensuring brand consistency and effective project management.
Highest-signal resume keywords
Social Media StrategyEmerging AI ToolsProject ManagementStakeholder EngagementSocial Media Publishing Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyAudience Behaviour AnalysisContent DevelopmentOKR MonitoringMetrics Analysis
Soft Skills
Strategic ThinkingCreative ThinkingInfluencing SkillsAttention to DetailTeam Leadership
Tools & Technologies
SprinklrBufferHootsuiteSprout SocialGoogle AnalyticsMeta Business Suite
Industry Keywords
B2B MarketingTech IndustryBrand ManagementCrisis ManagementMarket-Specific Strategies
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Plan, refine, and execute regional and market-specific social strategies and campaigns across APAC
- Support flagship global and regional events, micro-campaigns, employee advocacy, and influencer programs
- Pilot and incorporate emerging AI platforms and interactive social tools
- Streamline workflows, optimise content production, and monitor platform trends
- Drive quarterly, biannual, and year-in-review reporting
- Monitor OKR pacing and establish structures and templates to optimise team operations
- Oversee paid social amplification strategies, operations, and reporting
- Manage media agency workflows through regular Work-In-Progress catchups
- Advise regional APAC stakeholders and elevate team visibility across Brand, AI, Developer, PR, and Studio groups
- Lead high-stakes projects when needed
- Lead content development, curation, editorial calendars, and developer engagement activities across social channels
- Ensure activities reflect local market nuances and preserve the client’s brand across copy and creatives
- Manage and mentor a remote team through onboarding, daily standups, and peer pairing
- Monitor trends, social listening insights, and platform updates
- Manage brand safety and partner with PR on crisis management
Requirements
What you’ll need- BA/BS degree or equivalent experience
- 12+ years of experience in tech, marketing, or a related industry, with a proven track record in social media strategy and management
- Strong understanding of social platforms, emerging AI tools, and audience behaviour
- Strategic and creative thinking, with ability to leverage AI and emerging technology for marketing
- Proven ability to develop and execute social strategies that drive engagement and growth
- Comfortable analysing metrics and turning insights into actions to close OKR gaps
- Ability to positively influence diverse stakeholders and galvanise them around the social agenda and brand mission
- Ability to work with local and geographically dispersed stakeholders
- Solid project management experience and attention to detail
- Experience with social media publishing tools such as Sprinklr
- Familiarity with platform setup for Google Cloud use cases
- Background in B2B or technology space preferred
- Proficiency with Buffer, Hootsuite, Sprout Social, Google Analytics, and Meta Business Suite
- Exceptional verbal and written English communication and presentation skills