Social Media Specialist

Maker Lab

. Develop and manage social marketing activities for Southeast Asia, including always-on content, campaigns and influencer programs .

Posted 10/9/2026full-timeBangkok • ThailandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media strategy, content creation, and community management, with a strong focus on analytics and campaign performance. Proven ability to collaborate with cross-functional teams and manage complex projects in a dynamic environment.

Highest-signal resume keywords

Social Media StrategyContent CreationCommunity ManagementSocial Media AnalyticsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media MarketingDigital MarketingCopywritingContent StrategyLocalisationCampaign ManagementAudience Growth TrackingData AnalysisCreative IdeationInfluencer Relationship Management

Soft Skills

Strategic ThinkingCreative ThinkingCommunicationCollaborationTeamwork

Tools & Technologies

SprinklrHootsuiteSprout Social

Industry Keywords

MarketingAdvertisingSocial MediaTechnologyGlobal Brands

About the role

Key responsibilities & impact

Develop and manage social marketing activities for Southeast Asia, including always-on content, campaigns and influencer programs
Manage the social editorial calendar and oversee copy, creative assets and publishing across owned social channels
Liaise with internal stakeholders to source images, videos, copy and design assets
Manage digital or on-ground events to deliver product messages in controlled and exclusive forums
Work with agencies to generate creative ideas and validate social media strategy before, during and after campaigns and programmes
Provide strategic social media expertise and generate local-market ideas for integrated marketing plans
Turn data into insights and build narratives for social media campaigns and country-specific marketing initiatives
Identify and escalate brand concerns and opportunities, and pitch innovative ideas to drive engagement and community
Partner with cross-functional teams on social strategy and execution
Manage analytics, track audience growth and generate campaign-specific metrics
Build and manage influencer relationships across various verticals
Collect and share social community insights and trends to improve future campaigns

Requirements

What you’ll need

Degree in Business, Commerce, or Marketing preferred, or equivalent industry experience
4+ years of experience in marketing, advertising or related industry
Preferably both agency and in-house experience managing social presence and strategy for global brands, ideally in the technology space
Experience in roles such as Social Media Strategist, Digital Strategist, Social Media Manager and/or Social Media Marketing Manager
Experience working with external creative and social agencies
Strategic and creative thinking in an always-on social landscape
End-to-end social media project experience, including strategy, execution, localised content creation and copywriting, community management, localisation, tracking and reporting
Strong technical knowledge of social platforms, paid media, content strategy and community management
Project management experience managing complex and dynamic social projects from start to finish
Proficient understanding of social media analytics
Experience with social media publishing tools such as Sprinklr, Hootsuite or Sprout Social
Ability to coordinate communication and assets across multidisciplinary stakeholders
Experience communicating with local and geographically dispersed stakeholders
Passion for working as part of a larger team to deliver a common goal