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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media campaign management, including planning, execution, and performance tracking, while leveraging data-driven insights for effective marketing strategies. Proficient in coordinating content development and community management across diverse Southeast Asian markets.
Highest-signal resume keywords
Social Media Campaign ManagementPaid Media PlanningContent DevelopmentProject CoordinationAudience Targeting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign PlanningPerformance TrackingBudget AllocationSocial Media AdvertisingData-Driven Insights
Soft Skills
Organizational SkillsAttention to DetailVerbal CommunicationWritten CommunicationPresentation Skills
Tools & Technologies
SprinklrHootsuiteSprout SocialSocial Listening ToolsAnalytics Tools
Industry Keywords
Digital MarketingB2B Influencer ProgramsCommunity ManagementSoutheast Asian MarketsCampaign Optimization
About the role
Key responsibilities & impact- Support development and management of social marketing activities across multiple Southeast Asian markets
- Assist with end-to-end campaign management from planning and briefing through execution, coordination and performance reporting
- Support social strategies driving downloads, sign-ups and lead generation through data-driven insights
- Manage the regional social editorial calendar and coordinate copy and creative assets across owned channels
- Coordinate organic content and paid media efforts with agency partners
- Support paid media planning, including channel selection, audience targeting, budget allocation and campaign scheduling
- Assist with media buying, campaign setup, monitoring, budget tracking and optimisation
- Adapt regional best practices into culturally relevant local creative
- Use social listening and analytics tools to identify trends, audience insights and brand opportunities
- Coordinate B2B influencer and creator programmes
- Collaborate with Marketing, PR and Analytics teams
- Track community insights, campaign metrics and paid media performance and provide recommendations
Requirements
What you’ll need- BA/BS degree or equivalent experience
- 0–2 years of experience in marketing, advertising, social media or digital campaign coordination
- Practical experience supporting social media campaigns, content development or digital marketing activities
- Exposure to campaign planning, coordination, execution and performance tracking
- Basic understanding or hands-on exposure to paid media planning and buying, including social media advertising, audience targeting, budget tracking and campaign optimisation
- Understanding of social platforms, content development and community management
- Strong organisational and project coordination skills
- Familiarity with social media publishing and analytics tools such as Sprinklr, Hootsuite, or Sprout Social
- Exceptional attention to detail and ability to manage multiple tasks in a fast-paced environment
- Exceptional verbal and written English communication and presentation skills
- Ideally fluent in another Asian language to cover projects across APAC