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Events – Field Marketing Specialist
Malvern Panalytical. Plan and deliver impactful events, campaigns, and demand-generation programs across the AMEC region .
Posted 10/2/2026full-timeMassachusetts • United StatesMid-LevelSenior💰 $75,000 - $85,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing B2B marketing campaigns, events, and lead-generation activities, with a strong focus on demand generation and campaign performance tracking. Possesses effective communication and project management skills to deliver high-quality work in fast-paced environments.
Highest-signal resume keywords
B2B Marketing Campaign ExecutionDemand GenerationProject ManagementCRM and Marketing Automation PlatformsEvent Planning and Delivery
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance TrackingLead Generation ActivitiesPipeline DevelopmentEvent ManagementAnalytical Skills
Soft Skills
Organizational SkillsEffective CommunicationCross-Functional CollaborationDetail-Oriented
Tools & Technologies
SalesforcePardot
Industry Keywords
Demand GenerationB2B MarketingTrade ShowsCustomer EventsBrand Awareness
About the role
Key responsibilities & impact- Plan and deliver impactful events, campaigns, and demand-generation programs across the AMEC region
- Support pipeline growth and brand awareness
- Partner with regional sales teams and global marketing colleagues
- Execute engaging customer experiences
- Measure performance and continuously improve campaign effectiveness
- Support regional events and initiatives through travel
Requirements
What you’ll need- Experience executing B2B marketing campaigns, events, and lead-generation activities
- Experience planning and delivering trade shows, customer events, and partner programs
- Understanding of demand generation, pipeline development, and campaign performance tracking
- Strong organizational and project management skills
- Effective communication and cross-functional collaboration skills
- Comfortable using CRM and marketing automation platforms
- Analytical mindset with ability to measure and improve marketing performance
- Detail-oriented and able to deliver high-quality work in a fast-paced environment
- Bachelor’s degree in Marketing, Communications, Business, or a related field (nice to have)
- 5+ years of B2B marketing experience (nice to have)
- Experience supporting events, campaigns, and lead-generation activities (nice to have)
- Knowledge of Salesforce and Pardot (nice to have)
- Ability to travel up to 40% to support regional events and initiatives
Benefits
Comp & perks- Bonus
- Flexible remote working environment
- Career development within a global organization
- Continuous learning opportunities
- High-visibility marketing initiatives
- Collaboration with regional sales and global marketing teams