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Influencer and Social Media Lead
mammaly | B Corp. Develop organic social media channels and further develop the social media team .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and managing organic social media content strategies, including SEO and AI-generated visibility. Proven ability to lead content teams and manage relationships with external partners while ensuring high editorial standards.
Highest-signal resume keywords
Content DevelopmentSEO ExpertiseTeam LeadershipInfluencer MarketingBilingual Proficiency in German and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyEditorial Calendar ManagementLong-Form Content CreationShort-Form Content CreationEvergreen Content DevelopmentTechnical SEOAI Search VisibilityCommunity EngagementPerformance EvaluationGoal-Setting
Soft Skills
LeadershipFeedback ManagementRelationship BuildingOrganizational SkillsPassion for Animals
Industry Keywords
Social Media ChannelsInfluencer CampaignsContent FormatsHealth-Related TopicsTrade PublicationsOnline MagazinesComparison WebsitesReview PlatformsFreelancer ManagementAgency Coordination
About the role
Key responsibilities & impact- Develop organic social media channels and further develop the social media team
- Develop content formats, channel strategy, posting frequency, and community engagement
- Create and manage the editorial calendar across all organic channels
- Lead the creator team, including goal-setting, feedback, development, and capacity planning
- Own influencer marketing and creator campaigns, from selection, briefing, and relationship management through to performance evaluation
- Develop and produce YouTube long-form content, blog content, guides, and how-to resources
- Independently build evergreen content formats from campaign materials
- Build relationships with trade publications, online magazines, comparison websites, and review platforms
- Involve educational creators and veterinarians as sources of credibility
- Own visibility in search engines and AI-generated answers (SEO and GEO)
- Coordinate external agencies, freelancers, and production partners regarding briefing, quality, timelines, and budget
Requirements
What you’ll need- Several years of experience developing short-form, long-form, and evergreen content for Instagram, TikTok, and YouTube
- Several years of experience managing external producers, freelancers, or agencies
- Experience providing functional or disciplinary leadership to a content or creator team
- Experience in SEO—both content-focused and technical, not limited to keyword research
- Demonstrable understanding of visibility in AI-generated answers (GEO / AI Search) and how it is achieved
- Strong editorial diligence when working on health-related topics; understanding of sources, expertise, and traceability
- Excellent German
- Good English
- Passion for dogs and cats
Benefits
Comp & perks- Permanent employment contract
- Fully remote worldwide