Head of Growth, E-Commerce

MANIKO Nails GmbH

. Own the growth of Maniko’s D2C business in Germany, from new customer acquisition through the online store to customer retention .

Posted 11/2/2026full-timeRemote • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving D2C growth through performance marketing, customer acquisition, and retention strategies, with a strong focus on KPI management and cross-channel optimization. Proficient in leading teams and managing budgets to achieve scalable business outcomes in the beauty or consumer goods sectors.

Highest-signal resume keywords

D2C Business GrowthPerformance Marketing StrategyKPI ManagementTeam LeadershipShopify Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingPerformance MarketingCustomer AcquisitionCustomer RetentionConversion Rate OptimizationA/B TestingUnit EconomicsRevenue ManagementAttribution TrackingData Analysis

Soft Skills

Decision MakingOwnershipCollaborationHands-On ApproachBilingual Communication

Tools & Technologies

ShopifyKlaviyoGA4AI ToolsAutomation Tools

Industry Keywords

D2CE-CommerceBeauty BrandConsumer GoodsHealth Supplements

About the role

Key responsibilities & impact

Own the growth of Maniko’s D2C business in Germany, from new customer acquisition through the online store to customer retention
Lead Acquisition Marketing, CRM & Retention, and Shop & Conversion, bringing them together into a scalable growth system
Manage two to three direct reports and report to the management team
Develop and own the cross-channel growth strategy for new and existing customers
Own D2C revenue, contribution margin, new customers, CAC, blended ROAS, average order value, repeat purchase rate, and CLV
Allocate budgets based on economic contribution and produce reliable forecasts
Own the performance marketing strategy across Meta, TikTok, Google, and Pinterest
Manage the paid performance team and media agency
Own the CRM and retention strategy across the customer journey
Own the shop roadmap and conversion across landing pages, product pages, offer logic, and checkout
Drive CRO initiatives and A/B testing
Establish a test-and-learn program and provide weekly growth reporting
Lead and develop the teams across Acquisition, CRM & Retention, and Shop & Conversion
Collaborate with the Brand & Content and Influencer teams

Requirements

What you’ll need

Several years of experience in Growth, Performance Marketing, or E-Commerce, including multiple years in a leadership role
Ideally, experience at a D2C beauty brand; alternatively, experience in supplements, health, or consumer goods
Proven track record of scaling a D2C business profitably
Demonstrated KPI experience with revenue, contribution margin, CAC, conversion rate, and LTV
Hands-on experience in Acquisition, CRM & Retention, and Shop & Conversion
Experience with unit economics and managing new and existing customers
Experience leading multiple teams and agencies
Proficiency with Shopify, Klaviyo, GA4, and attribution and tracking setups
Targeted use of AI tools and automation
Excellent German and English skills
Ability to make independent decisions, take ownership, and be willing to roll up your sleeves and get hands-on
Ideally, experience in brand building and performance marketing, including retail touchpoints
Ideally, experience building a growth organization with clear KPI targets
Ideally, start-up or scale-up experience

Benefits

Comp & perks

100% remote within Germany, with an optional office in Berlin
Flexible working hours
Deutschlandticket
Urban Sports Club membership
High level of ownership and room to shape the business
Workation opportunities
Personal and professional growth opportunities
Annual professional development budget
Regular team events in Berlin
Complete home-office equipment
Flat hierarchies, fast decision-making, and genuine teamwork