Business Development Manager – Liquid Packaging, Beverage, FMCG

Manila Recruitment

. Drive market expansion and establish the company’s local presence in the Philippines .

Posted 9/24/2026full-timeManila • PhilippinesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales and business development within the packaging and beverage sectors, with a strong focus on building strategic relationships and executing territory sales plans. Proficient in market analysis, negotiation, and managing complex sales cycles to drive growth and customer satisfaction.

Highest-signal resume keywords

B2B Sales ExperienceHunter/Consultative SellingCarton Filling Systems KnowledgeCRM ProficiencyFluent English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisSales PlanningNegotiationBusiness DevelopmentCustomer Needs AnalysisPackaging SolutionsContract ManagementLead GenerationForecastingTerritory Management

Soft Skills

Excellent CommunicationSelf-MotivatedStrategic ThinkingStrong Organizational Skills

Tools & Technologies

CRM Software

Industry Keywords

Beverage ManufacturingFMCGPackaging SustainabilityMarket DevelopmentCommercial AgreementsComplex Sales CyclesCarton Liquid PackagingQuality AssuranceTechnical CollaborationInternational Business Cultures

About the role

Key responsibilities & impact

Drive market expansion and establish the company’s local presence in the Philippines
Identify, qualify, and develop new business opportunities with beverage manufacturers, dairy producers, and juice processors
Build and maintain strategic relationships with key decision-makers and target accounts
Conduct market analysis to identify growth segments, competitive threats, and emerging trends
Develop and execute territory sales plans with targets, timelines, and KPIs
Negotiate and close commercial agreements, including pricing, volume commitments, and contract terms
Manage complex sales cycles involving operations, procurement, quality, and R&D stakeholders
Represent the company at industry events, trade shows, and association meetings
Provide market intelligence and competitive insights to senior management and product development teams
Collaborate with operations and technical teams to ensure customer satisfaction and delivery commitments
Maintain CRM records and provide pipeline, forecast, and activity reporting
Coordinate with European, Asia-based, and regional teams across time zones
Support customer qualification trials and follow up on regional leads and introductions
Contribute to the company’s initial local market presence and brand visibility in Philippine industry networks
Support future local operations, including potential coordination with locally hired technical and quality functions
Establish 5–8 new key customer relationships
Develop a territory business plan with quarterly forecasts
Build a pipeline with 3–5 active opportunities
Participate in 4+ industry events and generate qualified leads

Requirements

What you’ll need

7–15 years of B2B sales or business development experience
Proven track record closing deals in packaging, beverage, FMCG, or manufacturing sectors
Demonstrated success in hunter/consultative selling with complex decision-making units
Experience selling carton systems or related packaging solutions (preferred)
Established relationships or credibility within the carton liquid packaging ecosystem (preferred)
Experience with business acquisitions, market development, or launching new commercial opportunities from an early stage
Working knowledge of carton filling systems, specifications, and production capabilities
Understanding of beverage product categories and their packaging requirements
Familiarity with packaging sustainability trends and regulatory compliance
Understanding of packaging-only commercial opportunities and high-value filling equipment/CAPEX projects
Excellent communication and negotiation skills
Self-motivated with ability to work independently and manage territory autonomously
Strategic thinking and customer-needs analysis
Strong organizational and CRM proficiency
Fluent English; Filipino language preferred
Willingness to travel within the Philippines and regional markets
Ability to work across Japanese, Asian, and European business cultures and international time zones
Bachelor’s degree in Business, Marketing, Engineering, or related field (preferred)