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Senior Business Development Manager
Manila Recruitment. Identify, qualify, and develop new business opportunities with beverage manufacturers, dairy producers, and juice processors .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales and business development within the beverage and packaging sectors, with a strong focus on building strategic relationships and executing territory sales plans. Proficient in market analysis, negotiation, and managing complex sales cycles to achieve revenue targets.
Highest-signal resume keywords
B2B Sales ExperiencePackaging Solutions ExpertiseMarket Development SkillsCRM ProficiencyFluent English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business DevelopmentMarket AnalysisNegotiation SkillsSales Cycle ManagementTerritory Sales PlanningCarton Filling Systems KnowledgePackaging Sustainability TrendsBarrier Technology UnderstandingHigh-Value Filling Equipment KnowledgeRevenue Target Achievement
Soft Skills
Excellent CommunicationStrategic ThinkingSelf-MotivatedOrganizational SkillsAbility to Work Independently
Tools & Technologies
HubSpotCRM Systems
Industry Keywords
Beverage ManufacturingFMCGCarton Liquid PackagingMarket IntelligenceCommercial AgreementsIndustry EventsRegional Expansion StrategiesFilipino LanguageTetra PakElopak
About the role
Key responsibilities & impact- Identify, qualify, and develop new business opportunities with beverage manufacturers, dairy producers, and juice processors
- Build and maintain strategic relationships with key decision-makers and stakeholders in target accounts
- Conduct market analysis to identify growth segments, competitive threats, and emerging trends in carton liquid packaging
- Develop and execute territory sales plans with targets, timelines, and KPIs
- Negotiate and close commercial agreements, including pricing, volume commitments, and contract terms
- Manage complex sales cycles involving operations, procurement, quality, and R&D stakeholders
- Represent the company at industry events, trade shows, and association meetings
- Provide market intelligence and competitive insights to senior management and product development teams
- Collaborate with operations and technical teams to ensure customer satisfaction and delivery commitments
- Maintain detailed CRM records and provide regular pipeline, forecast, and activity reporting
- Coordinate with European sales operations and R&D teams and Asia-based teams supporting the Philippine market
- Support customer qualification trials and follow through on regional-team leads and introductions
- Help establish the company’s local commercial foundation and brand visibility in Philippine industry networks
- Support future local operations, including potential coordination with locally hired technical and quality functions
- Establish 5–8 new key customer relationships
- Achieve a revenue target to be defined based on opportunity size
- Develop a territory business plan with quarterly forecasts
- Build a pipeline with 3–5 active opportunities
- Participate in 4+ industry events and generate qualified leads
Requirements
What you’ll need- 7–15 years of B2B sales or business development experience
- Proven track record closing deals in packaging, beverage, FMCG, or manufacturing sectors
- Demonstrated success in hunter/consultative selling with complex decision-making units
- Experience selling carton systems or related packaging solutions (preferred)
- Established relationships or credibility within the carton liquid packaging ecosystem (preferred)
- Experience with business acquisitions, market development, or launching new commercial opportunities from an early stage
- Working knowledge of carton filling systems, specifications, and production capabilities
- Understanding of beverage product categories (milk, juice, water, plant-based drinks) and their packaging requirements
- Familiarity with packaging sustainability trends and regulatory compliance, including barrier technology and recyclability
- Understanding of packaging-only commercial opportunities and high-value filling equipment/CAPEX projects
- Excellent communication and negotiation skills
- Self-motivated with ability to work independently and manage territory autonomously
- Strategic thinking and ability to analyze customer needs and develop solutions
- Strong organizational and CRM proficiency; basic knowledge in HubSpot preferred
- Fluent English; Filipino language preferred
- Willingness to travel within the Philippines and regional markets
- Ability to work effectively across Japanese, Asian, and European business cultures and international time zones
- Comfortable exercising independent judgment within defined commercial guidelines
- Bachelor’s degree in Business, Marketing, Engineering, or related field (preferred)
- Experience with Tetra Pak, Elopak, SIG, or carton systems (preferred)
- Knowledge of beverage markets and regional expansion strategies
- Experience with marketing initiatives or industry-facing activities supporting business development and market awareness