SEO Specialist – iGaming, Casino

Manila Recruitment

. Conduct in-depth technical SEO audits covering crawlability, indexation, site structure, and website performance .

Posted 11/4/2026full-timeRemote • PhilippinesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in technical SEO, keyword research, and content optimization, with a strong focus on iGaming and casino-related topics. Capable of analyzing SEO performance data and implementing actionable strategies to enhance organic traffic and affiliate performance.

Highest-signal resume keywords

Technical SEO AuditsKeyword ResearchContent OptimizationBacklink AcquisitionIGaming SEO Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO AuditsCrawlability ImprovementIndexation StrategiesInternal LinkingContent Brief CreationBacklink ResearchCompetitor AnalysisSEO Data AnalysisWriting and EditingSearch Ranking Factors

Soft Skills

Good CommunicationInterpersonal SkillsCollaborationProactive MindsetCuriosity

Tools & Technologies

Google Search ConsoleSEMrushAhrefsScreaming FrogGA4

Industry Keywords

IGamingCasinoAffiliate ManagementSEO Best PracticesGoogle Algorithm Updates

About the role

Key responsibilities & impact

Conduct in-depth technical SEO audits covering crawlability, indexation, site structure, and website performance
Conduct keyword research and competitor analysis across casino and iGaming topics
Develop and implement SEO strategies aligned with keyword intent, content, and business goals
Plan topics, create SEO content briefs, and optimise existing articles with content writers
Write or edit content independently when needed
Apply on-page SEO best practices and improve internal linking and topical authority
Work with developers and relevant team members to implement SEO recommendations
Support affiliate management activities, including partner research, relationship maintenance, and improving organic traffic and affiliate performance
Develop and execute backlink acquisition campaigns
Identify link opportunities through competitor analysis, publisher research, and outreach
Monitor backlink profiles and evaluate link quality
Track SEO performance using Google Search Console, SEMrush, Ahrefs, Screaming Frog, and GA4
Analyse organic traffic, keyword rankings, search visibility, landing page performance, competitor rankings, and SERP changes
Track content and SEO improvements and report actionable insights, wins, and opportunities
Stay current with iGaming SEO trends, Google algorithm updates, AI advancements, and industry shifts
Refine technical SEO, content, internal linking, and link-building efforts based on performance data
Manage day-to-day SEO tasks and keep projects aligned with priorities and deadlines
Turn SEO data and research into practical recommendations and improvements
Collaborate with content writers and the wider team to keep SEO initiatives on track

Requirements

What you’ll need

At least 2 years of hands-on SEO experience
Experience in iGaming SEO, particularly with casino-related content, publishers, or affiliate websites
Strong skills in keyword research, competitor analysis, content optimisation, and technical SEO
Experience conducting SEO audits and identifying opportunities to improve crawlability, indexation, internal linking, and site structure
Ability to create SEO content briefs and optimise existing content, with strong writing and editing skills
Experience with backlink research, link building, and competitor backlink analysis
Proficiency in SEO tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4
Ability to analyse SEO data and turn findings into actionable recommendations
Solid understanding of Google algorithm updates, search ranking factors, and SEO best practices
Good communication skills and the ability to work effectively with content writers, developers, and other team members
Personable, with strong interpersonal skills and the ability to build positive working relationships and collaborate effectively with others
Possess a growth mindset: proactive, curious, and always looking for ways to improve