Senior PPC Specialist

MANN+HUMMEL

. Partner with marketing, sales, product management, and agency teams to develop and execute digital marketing initiatives .

Posted 10/5/2026full-timeBrno • CzechiaSenior💰 CZK 60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing multi-channel digital marketing campaigns, with a strong focus on paid media strategies and performance metrics. Proficient in utilizing analytics tools to derive actionable insights and enhance marketing effectiveness.

Highest-signal resume keywords

Paid Media Campaign ManagementGoogle Ads ProficiencyMarketing Automation KnowledgeWeb Analytics ExperienceSEO and Digital Content Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationA/B Testing MethodologiesBudget ManagementAudience SegmentationPerformance Metrics AnalysisConversion TrackingBidding StrategiesData InterpretationDigital Advertising PlatformsContent Creation

Soft Skills

Analytical SkillsCommunication SkillsCollaboration Skills

Tools & Technologies

Google AnalyticsSalesforce Marketing CloudSprinklrAdobe Experience ManagerLinkedIn Campaign ManagerMeta Ads Manager

Industry Keywords

Digital MarketingDemand GenerationCampaign KPIsMarket TrendsBrand Sentiment

Tech Stack

Tools & technologies

AEMCloud

About the role

Key responsibilities & impact

Partner with marketing, sales, product management, and agency teams to develop and execute digital marketing initiatives
Plan, launch, and optimize multi-channel demand generation campaigns across email, social media, paid media, and digital advertising platforms
Own end-to-end execution of paid media campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms
Set up campaigns, target audiences, manage budgets, develop bidding strategies, conduct A/B testing, monitor performance, and continuously optimize campaigns
Manage paid media performance, including targeting, budgets, testing, analytics, and continuous optimization
Oversee marketing platforms, websites, digital assets, marketing automation, and SEO
Create and coordinate digital content, including campaign copy, social media posts, emails, webinars, presentations, and multimedia assets
Analyze CTR, CPC, CPL, CPA, conversion rate, and ROAS
Monitor campaign results, market trends, audience engagement, and brand sentiment
Provide insights and recommendations to improve marketing effectiveness
Generate demand, increase engagement, and deliver measurable business results for MANN+HUMMEL's global brands and business units

Requirements

What you’ll need

Fluent in English; knowledge of German would be an advantage
Hands-on experience managing paid media campaigns across Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, Meta Ads Manager, and other digital advertising platforms
Knowledge of Salesforce Marketing Cloud and marketing automation principles
Experience with web analytics and reporting tools such as Google Analytics and Sprinklr
Strong understanding of campaign KPIs and performance metrics, including CTR, CPC, CPL, CPA, conversion rate, and ROAS
Ability to translate data into actionable insights
Understanding of audience segmentation, retargeting, conversion tracking, and A/B testing methodologies
Knowledge of SEO and digital content optimization
Experience with budget management, bidding strategies, campaign optimization, and performance-driven decision-making
Strong analytical and data interpretation skills
Knowledge of CMS and DAM systems, particularly Adobe Experience Manager
Ability to work from Brno using own arrangements; relocation support is not provided

Benefits

Comp & perks

Work that is meaningful and has a real, positive impact on the sustainability of the planet through products we develop and manufacture
Yearly bonus
6 weeks of vacation
14 400 CZK net per year for Cafeteria
Meal vouchers of 150 CZK/months (Brno) or canteen (Nová Ves)
Pension Insurance contribution 2,6 %
Other interesting benefits, including up to 4.750 CZK per year as contribution for public transportation in Brno
Coffee and a wide range of tea
Relax room / work out zone
Healthy company culture
Opportunity for career growth
Possibility to learn from experienced colleagues
Internal and external trainings
LinkedIn Learning